It looks like we were dead on for the Isis launch date, limited as the rollout may be. Austin, Texas and Salt Lake City, Utah will officially be the first areas to support the Isis starting on October 22. As is there are about 340 Isis-ready merchants in each city.
Right now, the only device that we know for sure will support Isis is the Droid Incredible, though Motorola, LG, and Sony have all pledged to create compatible hardware. Supported credit cards are currently limited to American Express, Capital One, and Chase, though I'm sure more will come in due time. Just like Google Wallet, Isis will enable tap-to-pay schemes with NFC-enabled smartphones. It can be used for coupons and loyalty cards too, but paying for stuff is the main thing. The only real difference here is that Isis is a joint venture between Verizon, T-Mobile and AT&T. It's something of a strategic necessity if U.S. carriers want a solid foothold in the mobile payment game without having to play by Google's rules.
Sure, Google Wallet might have a hefty head start, but with any luck, the competition will spur on speedier development and increase adoption overall. It's still hard to imagine a nearby future where paying for everything (or even anything) on a day-to-day basis with your phone is normal, but I'm sure many of us stand to be early adopters.
How often do you use Google Wallet? What would it take for you to switch over to another service? Do you think a carrier-run solution with the support of hardware manufacturers is more likely to gain broad acceptance, or will Google's natural habit of wriggling into ubiquity win out? Anyone in these early markets willing to give Isis a go?