Choose your Moto X color, now in a paper advertisement

Motorola is taking its increasingly-clever advertising into the print world. A new magazine ad for the Moto X will run in the January edition of Wired that goes a step above other plain-old printed paper advertisements. 150,000 issues distributed across New York and Chicago will contain a completely interactive Moto Maker experience, with touch points that change the color of a Moto X displayed prominently on the page.

The ad is made possible by paper-thin electronic elements that make up a battery, LEDs and even a keyboard-like membrane for the color selector. We've seen interactive ads in limited runs of magazines before, but this one just fits the Moto Maker idea so well. You can check out a video demo of the ad above.