Samsung's spent a lot of time and money marketing the Galaxy Note, its 5.3-inch phone-tablet hybrid device. It brought in director Bobby Farrelly to create last month's star-studded Super Bowl commercial, and poked fun iPhone users in a string of TV ads. And for its latest trick, it's sent the Note to Thailand to meet Peter the Elephant.
"Bigger is better" is Samsung's message here, and the video shows Peter using his trunk (and the stylus) to operate the Note's spacious 5.3-inch touchscreen. The ad agency behind the clip says the footage is all real, with no "trickery, post-production or hidden cuts", adding "he's just a very clever elephant."
If you've ever wanted to see a massive tusked beast making music, drawings and taking photos on a larger-than-average smartphone, then we've got a treat for you waiting after the break.
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