Play Store 4

Google's content portal gets a lighter, brighter visual refresh

Following some recent leakage, it seems the new look Google Play Store app is finally official. Google has just announced that the new-look Play Store app will begin rolling out to Android devices today.

In today's announcement post on the official Android blog, Google says the new-look app is aimed to be "simple" and "clean," with a renewed focus on entertainment content. Based on the official promo images, that certainly seems to be the case -- Google Now-like greys and whites dominate the UI, while a lot of screen space is given to large images for music, movie and book content.

The purchasing process has also been streamlined, Google says, which hopefully means fewer taps to buy apps and other content through this new version of the store.

The new Google Play Store will begin pushing automatically to devices running Android 2.2 Froyo and above starting today, so keep a lookout in the hours ahead. In the meantime, hit the comments if you've managed to get it already.

Source: Official Android blog