Holiday shopping isn't just about physical goods — you can get great deals on digital, too.

Google Play has just kicked off its "Cyber Week Deals" that run through November 29, sharply discounting games, apps, books, movies, TV shows, comics and more — basically, every category has something on sale.

Google Play 'Cyber Week Deals'

You can save up to 80% off games and in-app purchases for games, get 80% off best-selling books, buy top movies from $6.99, check out comics for up to 75% off, and get whole seasons of TV shows for as little as $8.99. You can find the discounts applied throughout the Google Play Store, but if you hit each of the links below you'll find the best deals highlighted per section.

Separate of the great discounts around the store, Google is also offering half off a movie purchase through the Play Store using the code CYBERDEALMOVIES2016. You can just follow this link to the store, click "redeem" and then start shopping — the discount will be applied when you make a movie purchase.