The Olympic Games kicks off in London in just a few days, and popular keyboard replacement SwiftKey is getting in the mood by launching updated language packs for the Olympics, while making sure not to directly refer to the games so as not to anger the London 2012 brand police. Y'see, organizations not officially sponsoring the games are forbidden from using a number of words in their promotional materials, including Olympics, London, 2012, Olympic Games, or simply 'the games.'
So understand that it's merely our own interpretation of SwiftKey's latest announcement that leads us to believe it's launching language pack updates with a variety of new words associated with the London 2012 Olympic Games. Really, the statement below could apply to any major athletic event occurring in
London the nation's capital in the summer of 2012 the present calendar year.
Over the next several weeks this summer, we’re pretty sure many of you will mention One Thing in particular. To give you a clue, we’re based in the UK’s capital, where that One Thing is hard to ignore because it’s taking place here.
So, we’ve created a special and entirely coincidental update for our two most-used language packs, UK English and US English. It contains a whole host of important names and terms that may be useful when you’re sitting on your sofa shouting at the TV, wanting to mention something to do with that One Thing in a text or tweet.
SwiftKey users can update to the latest version of the language pack by finding "SwiftKey" in the app drawer, and heading to "Languages and layouts," where updates for UK and US English should be available. If you're a SwiftKey user, be sure to let us know how you're getting on with this latest update, using the only the IOC-approved remainder of the English language, down in the comments.