Cellular South has announced they will be changing their name, and the way wireless is personalized come Sep. 26 when they officially become C Spire Wireless. While Mississippi based Cell South isn't one of the big four national carriers, they do have about 1 million subscribers and have plans to roll out a high speed LTE network in the near future, so big changes will not go unnoticed nationwide.
What are the changes exactly? The press release is scant of full details, but it does tell us that they will be offering a new customer loyalty plan, deeper social network integration, and a customized app recommendation service for subscribers. As always, we'll reserve any final judgment on just how good these changes are for the consumer until we see them in practice, but it's refreshing to see any wireless provider aware that people have a choice and try to offer services to keep them. I know we have readers using Cell South, so what say you? Do you think these changes make your experience better, or worse?