Data Usage

Here's a piece of information that probably isn't surprising to most of us. According to data collected by Strategy Analytics, 60-percent of smartphone owners in the U.S. would prefer if they could customize their plans. It's no secret that carriers structure plans in a way so that you're overpaying for data, calls and texts you're not actually using. Considering that truly unlimited data is only a reality (grandfathered plans aside) on two of the four big carriers in the U.S. -- T-Mobile and Sprint -- it's not surprising that users with tiered plans would prefer more options to get the most out of the money they're paying for service.

Interestingly, slightly fewer users -- 56-percent -- in the U.K. would prefer more customizability of plans. Users in china were much higher at 76-percent wanting customization. If you could design your own plan, what would it look like?

Source: Strategy Analytics