ZTE unveils new logo as part of its new business strategy

Chinese smartphone manufacturer ZTE has unveiled a new logo today as part of a rebranding of sorts. The logo features a rounder, more streamlined design that is just part of a broader effort by the company to implement its new "M-ICT" (Media Information Communications Technology) strategy aimed at driving innovation and growing its market potential.

ZTE Old New

The new strategy also brings a philosophy that ZTE has dubbed "Cool - Green - Open" (CGE) which aims to deliver innovative, sustainable technologies in an open, collaborative manner.

Under its new strategy, ZTE hopes to open up its market presence:

"ZTE is evolving our operations in line with our broader M-ICT vision, which will help us deliver higher value to customers and drive the growth of our business," said Shi Lirong, President and Chief Executive Officer of ZTE Corporation. "Our new M-ICT strategy will open up a total addressable market of USD 3.5 trillion for ZTE, far bigger than the USD 350 billion telecommunications market."

Source: ZTE (Business Wire)

Dan Thorp-Lancaster