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ZTE unveils new logo as part of its new business strategy

Chinese smartphone manufacturer ZTE has unveiled a new logo today as part of a rebranding of sorts. The logo features a rounder, more streamlined design that is just part of a broader effort by the company to implement its new "M-ICT" (Media Information Communications Technology) strategy aimed at driving innovation and growing its market potential.

ZTE Old New

The new strategy also brings a philosophy that ZTE has dubbed "Cool - Green - Open" (CGE) which aims to deliver innovative, sustainable technologies in an open, collaborative manner.

Under its new strategy, ZTE hopes to open up its market presence:

"ZTE is evolving our operations in line with our broader M-ICT vision, which will help us deliver higher value to customers and drive the growth of our business," said Shi Lirong, President and Chief Executive Officer of ZTE Corporation. "Our new M-ICT strategy will open up a total addressable market of USD 3.5 trillion for ZTE, far bigger than the USD 350 billion telecommunications market."

Source: ZTE (Business Wire)

  • Zed or Zee ?
  • Zee. Zed is the pronunciation of weaklings and cowards. Sent from my Nexus 5, behind six proxies
  • Yea, sure Posted via Android Central App
  • Zee, by the same people who play football with their hands and can't be trusted to drink until they are 21. Posted via the Android Central App
  • That's because no one under the age of 21 can handle the raw power of American mass-produced beer. Sent from my Nexus 5, behind six proxies
  • Football is football...get over it
  • Zee, by the non weakling non cowards. Posted via the Android Central App
  • Put whip cream on a pos it still a pos Posted via the Android Central App
  • No, it's a pos with whipped cream on top Posted via...The One
  • Exactly. ....this company makes shitty devices along with oneplusone Posted via the Android Central App
  • Thanks for your opinion. Duly noted Posted via...The One (Not a good idea to use your name as your user name. I googled it for the hell of it, how's Postal Express treating you? Assuming that's you, middle name and all)
  • LOL Posted via the finally lag-free LG G3 on CM12
  • I really like the new material look on the new logo. Posted via the Android Central App
  • Errrr I'm not sure it looks material-ized Posted via the Android Central App
  • Oh boy! Posted via the finally lag-free LG G3 on CM12
  • They should do the world a favor and stop making phones.
  • Yes they should....stupid Chinese piece if shit Posted via the Android Central App
  • They just made the best budget phone ever.... The zte zmax and they are getting better and better. You only saw the beginning phones. Their lineup is improving Posted via the Android Central App
  • They can change their logo all they want just give me Lollipop. Posted via the Android Central App
  • Uh really? It's still an ugly logo and their products are still poor in quality. Posted via Android Central App with LG Google Nexus 4
  • Does such a minimal change really warrant a news post??? Seriously!!! Such a waste of time...
  • Oh no!!!!!!!! What are we gonna do??!!!? Posted from my Motorola Moto G
  • are right Posted via the Android Central App
  • Was about to post this Posted via the ACA on NEXUS 6
  • Well at least it ought to look a little less like HTC's logo. Posted via the Android Central App
  • yep a new font and dropping the chinese characters speaks to me in a way it never did before
  • Bunch of haters here, I have a ZTE Nubia Z7 mini, ain't that bad, to me way much better than crapSung and some LG's out there.
    And it was cheap as peanuts, wanted an Android to do some testing with apps and stuff.
  • I really wish AC wouldn't do these types of post...You always see the worst of people with these types of post.
  • I actually own a ZTE ZMAX, and it is perfectly fine. Battery lasts two days without a charge--if I forget to plug it in at night, and it has total functionality. I don't have time to play games on my Android phone, so I don't need a robust graphics solution. The 720 screen plays 720p movies perfectly, and the 5.7 inch screen is huge. Email, internet, Mobile hot-spot, Google Nav, everything I need is there. And I have it in a $5 TPU case off ebay. What's not to like?
  • I hear ya. The phone is doing what its supposed to do. The problem is the people who look down on tech like ZTE are blinded to the fact people will pick what works for them. The ZMAX is a device that works and gets the job done. Just because its not HTC, Sony, LG or Sammy doesn't mean its a bad device.
  • Rounded edge 80s font. Very disappointing.