In an interview with The Verge, Migicovsky also stated that that Pebble would not only launch new hardware products in 2015, but also reveal a new software platform for the devices. It stated:
While Google and Apple's smartwatches have been focused on app paradigms, similar to smartphones, Pebble's new software will apparently be quite different. "We've found a new framework to use as an interaction model on the watch," boasts Migicovsky, before adding that while apps will continue to exist on Pebble, they won't be the main focus of the platform. "It doesn't look like what we have today, and it doesn't look like what's on your smartphone," added Migicovsky.
Details about the new Pebble products and software won't be revealed until later in the year, according to Migicovsky.
Source: The Verge