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LG to revamp its smartphone lineup with upcoming 'Velvet' flagship

LG New Design Language
LG New Design Language (Image credit: LG)

What you need to know

  • LG has revealed the name of its upcoming flagship.
  • The phone will be called 'Velvet,' as the company ditches its numbered naming scheme.
  • It'll also feature a unique, 'raindrop' camera design.

After years of mostly being content with spitting out one midrange phone after another — even if they are consistently ranked as the best of the bunch — LG is finally turning its eyes back to the flagship segment. And it hopes to do so with a bang, a new design language and revamped specs included.

Having already shown some of the design of the phone, the company this week revealed the name of the phone it's pinning its hopes on: Velvet. The name, it says, "is intended to evoke images of lustrous smoothness and premium softness, two key characteristics of the new phone."

This will also mark a departure for the company's overall naming scheme for its phones, "moving away from alphanumerical designations in favor of familiar and expressive names."

LG Raindrop Camera

Source: LG (Image credit: Source: LG)

Alongside a new name, the phone will also be the poster boy for a new design language that the company hopes to implement for all of its future phones, inspired by the natural world. The camera on the back, for example, will feature what LG calls a "raindrop" design.

LG hopes this unique design will set the phone apart from the deluge of phones with massive camera bumps on their back. The company is also flaunting what it calls a "symmetrical, flowing form factor that is both pleasing to the eye and pleasing to touch." Basically, the phone's back will have a curve similar to that of the 'waterfall display' on the front.

Not much else is known about the phone, however. There's no release date or pricing, and it may turn out that the phone may also not be a 'true' flagship, after all. Some reports suggest the phone will ship with only a Snapdragon 765, and not a Snapdragon 865, leaving us wondering if — and when — we'll see this new design language paired with Qualcomm's top-of-the-line SoC.

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7 Comments
  • What they need to revamp is their software and update schedule. Samsung and others are killing them in terms of software and updates.
  • Yes please give us another phone that you announce with no pricing or availability and ship two months later. Reviewers talk about you once a year and move on.
  • LG V60 is not midrange. It's just as high end as the Galaxy S series.
  • Close, but not exactly especially not without the 3rd camera
  • The V60 has a 3rd camera. It also has a headphone jack, and the best DAC that blows Samsung away.
  • Always liked LG phones. If this doesn't have the horrid hole punch I will definitely consider it
  • LG makes flagship phones. But most tech sites don't recognise that because they never bother to use any of the manual video or photo modes or listen to hi-res audio on audiophile headphones. If they did, they'd know that since the LG V30 they have been blowing away the competition. The LG V30/40/50 and now 60 easily blow away their competitors. The V60 is literally the ONLY real "Pro" phone on the market, feature for feature. Blows away iPhone 11 Pro and S20 line, easily. If you plan to actually use the phone to make pro level video, photo and audio, the LG's are the only phones which can do that.
    Don't tell me about gimmicks like 120hz screens and camera zoom. These are gimmicks. Find the YouTuber Juan Bagnell and watch his LG reviews if you want to see what a real Pro phone can do.