It looks like competition for Uber is about to heat up. According to a new report, Google, despite investing hundreds of millions in Uber in 2013, has informed the service that it is considering launching its own on-demand taxi service.
The report comes from Bloomberg, which states:
Details are light, but if Google enters the space, they have the potential to shake things up in a big way. Further, Bloomberg notes that potential battle between the two companies could extend to autonomous vehicles as well, as Uber has reportedly begun investing in self-driving cars of its own.
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