Google reportedly plans to match Apple's new subscription revenue sharing split

Following Apple's debut of a new revenue sharing model for app subscriptions, which now allows app publishers to keep 85% of subscription revenues instead of the previous 70%, a new report claims Google plans to match that split.

As reported by Recode, Google's plans will differ in one significant aspect, however: while Apple requires publishers to stick to the current 70/30 split for the first year a subscriber is paying before switching, Google's split would take effect right away for app on Google Play. From Recode:

Now Google plans to up the ante at its app store: It will also move from a 70/30 split to 85/15 for subscriptions — but instead of requiring developers to hook a subscriber for 12 months before offering the better split, it will make it available right away.

It's unclear when Google may implement the new model, but the report does note that Google has already been testing it with some companies.

Dan Thorp-Lancaster
  • Maybe this is what Netflix is waiting for ... ?
  • Do you mean to allow you to pay for a subscription with Google play/Google wallet/android pay or whatever it's currently called? I doubt it's a very highly requested thing, I suspect most people who have Google play will also have PayPal, although I don't know what their split is. It's best to assume I'm being sarcastic. if I'm ever serious I'll type "/s" to make it clear.
  • I've never seen a sarcastic comment from you. You're dissapointing. Posted via the Android Central App
  • Yes, that's exactly what I mean. Well the permission is in the apk now, and they've said it's coming soon. No-one knew if they would charge extra than other payment methods since google gets 30% ... if google is only getting 15% it makes things easier to swallow if they do charge extra. You're right though, I'm sure it's not a highly requested thing ... personally I have credit in my play account that I would much rather spend on this than an extra monthly payment outside the play store.
  • Yeah, that's a fair point. There's possibly people out there who get enough from Google rewards to fund a decent chunk of a Netflix subscription each month. It's best to assume I'm being sarcastic. if I'm ever serious I'll type "/s" to make it clear.
  • Apparently Google has been testing this with a few developers so it's not new with Apple's announcement. Needless to say this should make the both Android and iOS developers very happy. This adds another 20% to their revenue streams.