Google made just a couple of small announcements at its October 4 event, including the likes of the Pixel 2, Pixelbook, Home Mini, and more. However, amidst all of this excitement and drooling over new toys, something interesting was spotted. Take a quick glance through the updated Google Store, and you won't find a single listing for any Android Wear device.
The Google Store homepage is quick to show you all of the company's latest and greatest products, but you can no longer search or browse for Android Wear watches from it. The Android Wear page itself can still be accessed by going to the link directly, but for all intents and purposes, Google is hiding this section from any of the Store's visitors.
The LG Watch Style and Watch Sport are still listed within the Android Wear page, but neither of the watches are in stock or available to purchase. If you click on "shop now" next to either one, you'll see a message saying "no longer available" for both.
Android Wear has failed to cultivate a true interest since its 2.0 release in February.
Google added a ton of new features and refinements to Android Wear with the big 2.0 release this February, but neither the Watch Style or Watch Sport that pioneered this new software release were able to captivate an audience the same way devices like the original Huawei Watch or Moto 360 were able to the year before. There have been other Android Wear products outside of Google's two flagships earlier this year, but they've either been from luxury fashion brands, adopted bulky designs that not everyone is asking for, or have been discontinued after just 4 months.
The disappearance of the Android Wear page from the Google Store doesn't necessarily mean that the platform is dead, but it is a sign that it's not a main area of focus for Google at the moment. Instead, the company is relying on its partners to sell the platform, not necessarily the brand itself, to mainstream users.