Let's go crazy

We've reached that point of the year at which I'm required once again to remind you of the following: Shit's gonna get crazy.

Let's recap the next couple of weeks: This week we've got the IFA conference in Berlin. I'm sitting it out this year, but Alex and Richard have it covered, with an able hand from the one and only Derek Kessler. They'll be on hand for Samsung's Unpacked event there in Germany, and Andrew and I will be at the New York event. Liveblogging and intravenous caffeine injections start at 9 a.m. EDT.

Then it's off to the airport for Andrew and myself, as we head to Chicago for Motorola's big throwdown on Thursday. New phones, new wearables, and probably a few other things. Then home for the weekend before heading off to Las Vegas for the CTIA Super Mobility Week conference. No rest for the wicked.

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And this, again, is the point at which I remind you that the live event coverage is just the start of things to come. As I spelled out in this space some six months ago, the live news coverage is just a small part of what we do. We're going to crawl inside every nook and cranny of these devices. We're going to help everyone learn to use them, whether they're your first devices, or your 200th. Some of these tutorials will be far too elementary for many of you. And that's OK. You have my permission to skip them. And I strongly encourage us all to respect those who are just starting out and need the extra help. We're here for everyone. And we're here to help.

A few other thoughts on the week that was, and the weeks ahead ...

  • Interesting read from 9to5Mac's Mark Gurman on Apple's PR machine. Nothing really revealing, though — Apple plays the game better than anyone else. Full stop. And it's a vicious circle. The more you portray something as this magical thing, the more everyone treats at as such. In reality, it's just really, really good PR. Nothing more magical than that.
  • I think most of the companies we interact with here do PR well on a number of levels. But nobody controls the message anywhere near as well as Apple. Full stop.
  • The best thing I've read all week.
  • And this is a close second. (But holy crap we missed an opportunity for some fun Lego imagery there.)
  • Best wishes to Ananad Lal Shimpi and AnandTech at large. If you ever get a chance to sit next to Anand or anyone else at AnandTech, DO IT. You'll learn more in an hour than you will all week. (I still find it incredible that I get to travel in those circles.)
  • I can't say this enough: Thank you to everyone who entered our HTC One M8 Phunk Studio Edition contest. There were so many great entries there.
  • Football is back. I don't know whether to thank the sports gods, or feel guilty for watching.
  • "Sons of Anarchy" is back for its final season next week. I'll be on the road. No spoilers.
  • If you're not watching "The Leftovers" on HBO, you're missing what "Lost" could have been. So good. So dark.
  • And the #parkingwars saga has come to an end. Probably.
  • Yo.

That's it for this week. Time to pack.