At last year's Oscars, Samsung showcased the Gear VR with William H. Macy, while YouTube personality Casey Neistat took the 360-degree camera out onto the red carpet. For this year's Academy Awards, Samsung is once again partnering with Neistat in a commercial titled, "The Rest of Us," where he talks about the increasing role played by YouTube and smartphones in general in shaping the content of the future.
In the spot, Neistat says that even though most YouTubers don't have huge production budgets or expensive camera gear, they create videos because they love to share their ideas with the rest of the world.
Neistat also offered a behind-the-scenes look at the production of the commercial, stating that all the cut away shots were shot using the Galaxy S7.
Harish Jonnalagadda is a Senior Editor overseeing Asia at Android Central. He leads the site's coverage of Chinese phone brands, contributing to reviews, features, and buying guides. He also writes about storage servers, audio products, and the semiconductor industry. Contact him on Twitter at @chunkynerd.
Great commercial thought it was on point about Samsung new direction. Samsung makes the best cell phone commercials hands down. The behind the scenes video also shows the scope and magnitude of Samsung products team
It's ironic that the message is all about being creative with what you have on a limited budget, anytime, anywhere but creating this commercial with a huge budget/production. Nonetheless, a great 60 sec clip.
Sounds like they took notes from lgv10 and lgv20 commercials..
Never saw any of those. Were they good?
Get the best of Android Central in in your inbox, every day!
Thank you for signing up to Android Central. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.