We heard a lot about safe driving initiatives during the CTIA keynote and now AT&T has launched their DriveMode service. What started life as an idea submitted to them, AT&T DriveMode was voted one of the top ideas and as such became a reality thanks to the AT&T Innovation Center. So what exactly is DriveMode?
AT&T DriveMode when enabled provides the option to send calls directly to voicemail, and to send an auto-reply to incoming emails. When the app is turned off, user can view the calls, messages and e-mails as they normally would.
DriveMode users can then pick 5 people which can be included on the "Allowed list" to send and receive calls while the app is running. 911 calls can be made and Music and Navigation settings allow one music and one navigation app to run while AT&T DriveMode is enabled.
The ultimate goal here is reduce distractions when driving therefore keeping drivers and pedestrians safe as possible. No message is important enough to lose a life over so if you find yourself tempted -- grab the app from the Android Market. You'll find the full press release and download link past the break.
AT&T DriveMode Update
Dallas, Texas, October 12, 2011
Did you know texting takes your eyes off the road for an average of 5 seconds? At 55 mph, that’s like driving the length of a football field completely blind.*
To reduce the temptation to text while driving, AT&T offers a simple – and free – mobile application, AT&T DriveMode – now available for its Android™ and BlackBerry® customers.
When downloaded and activated, AT&T DriveMode automatically sends a customizable reply to incoming texts – notifying the sender that the user is driving and unable to respond. The auto-response is similar to an “out-of-office” email alert.**
The app is now available at no charge to download through the Android Market, BlackBerry App World™ and AT&T AppCenter, with more supporting operating systems planned in the coming months.
AT&T’s anti-texting-while-driving mobile solution is part of the company’s broader “It Can Wait” campaign that aims to stigmatize texting while driving.
The AT&T DriveMode app stemmed from an idea that was originally submitted to The Innovation Pipeline (TIP), AT&T’s unique online crowd-sourcing tool that harnesses the creative talent of AT&T employees. Participants submit their ideas through an online platform, get feedback from others and secure funding for development of the program. AT&T DriveMode was voted one of the top ideas and was subsequently developed into today’s application.
HOW THE APP WORKS:
Once downloaded, customers can manually enable the app prior to driving, activating the auto-reply feature.
The app also provides the option to send calls directly to voicemail, and to send an auto-reply to incoming emails. When the app is turned off, user can view the calls, messages and e-mails as they normally would.
AT&T DriveMode also offers additional safety and convenience features, including:
- The “Allow List” lets users select up to five contact numbers – such as roadside assistance and family members – to send and receive calls while the app is running.
- 911 is always accessible with just a touch of a button, regardless of whether the app is turned on.
- Music and Navigation settings allow one music and one navigation app to run while AT&T DriveMode is enabled.
- By downloading the app, customers are also automatically taking AT&T’s “It Can Wait” pledge, joining the thousands who have made the commitment to not text while driving.
- For more information and downloadable educational tools related to AT&T’s “It Can Wait” campaign, please visit: www.att.com/textingcanwait.
*Virginia Tech Transportation Institute Research: www.vtti.vt.edu
**Data and text messaging charges may apply for download and app usage. Standard messaging rates apply to auto-reply messages. AT&T DriveMode is free to AT&T customers only. Compatible device required.
The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited.
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