We're live in London, where ZTE has just announced its new mid to high-end smartphone for Europe, the Grand X. It's a 4.3-inch device with a qHD screen, and a design that will remind Android enthusiasts of the Nexus S and Galaxy Nexus phones. What's also familiar from the Nexus series is the software -- the Grand X runs a near-stock version of Android 4.0 Ice Cream Sandwich (no word on any Jelly Bean update just yet, unfortunately.)

Inside there's a dual-core NVIDIA Tegra 2 CPU, coupled with 512MB. Internal storage is limited to 1.6GB, but there's also a microSD card slot around the back to enable expandable storage. ZTE is pitching this device as a multimedia smartphone for price-conscious buyers, and the specs and price point are well-aligned with this demographic. ZTE says it's looking at a £180-190 price point in the UK, when the Grand X launches on Virgin Media and Phones4U, and it's also loaded with TegraZone games to take advantage of the NVIDIA chip under the hood.

The ZTE Grand X is expected to launch in August in the UK, followed by a wider European launch in France and Germany. Check out our full hands-on demonstration of the Grand X above. We've got more photos after the break.