NFC pairing, stand-alone functionality and sharing all shown off
It seems there are few details about Sony's upcoming QX10 and QX100 "lens camera" attachments that haven't been leaked, and we now have a full-length video ad for the accessories to watch. The lens cameras, which are expected to be revealed soon at this point, are shown off in this ad as a seemingly life-changing photography accessory.
The main points shown off here are simple one-touch pairing of the devices to phones over NFC, remote viewing of the camera without it being attached to the phone and easy sharing functionality between the camera and phone. Once paired with a phone, the camera can seemingly operate independently with its own shutter key and controls.
If you're not too worried about looking weird, the lens camera offers a variety of interesting shooting possibilities, and should offer some great photo quality if it is indeed packing the same hardware as Sony's highest-end point-and-shoot cameras.