Android Central

OUYA may be pitched as a home console, but when it comes to product cycles, the company is following the lead of mobile device manufacturers. OUYA CEO Julie Uhrman sat down with Engadget recently, where she offered some choice quotes on topics ranging from games to hardware strategy.

First off, Uhrman talks up her company's plans for successors to the Tegra 3-powered, Android-running OUYA console. "Our strategy is very much similar to the mobile strategy [...] There will be a new OUYA every year. There will be an OUYA 2 and an OUYA 3."

Uhrman also seems open to tweaking the box's hardware to get gamers the best bang for their buck. This includes "better, faster processors," and more flash storage, if possible. Despite possible changes in hardware, the OUYA CEO reassures that compatibility won't be an issue. Backwards compatibility will apparently be baked in, something we're sure the Android  platform will help out with to some extent. She was also quick to dismiss any fears about games being tied directly to hardware. Instead, an accounts system similar to Steam and Google Play will be employed.

On the subject of hardware, Uhrman says her team is working flat-out with chipmaker NVIDIA to get the best performance possible out of the console's Tegra 3 CPU. As the OUYA doesn't use a battery and features active cooling, the power constraints of mobile devices don't apply. As such, the company's promising "the best Tegra 3 device on the market."

OUYA development kits went out to devs earlier in the year. Kickstarter backers should get the console in March, ahead of a general launch in June. The device will cost $100.

Source: Engadget


Reader comments

OUYA CEO: 'There will be a new OUYA every year'


As overly ambitious as that sounds, with mobile processors, and gpu tech improving yearly. This should come as no surprise really.

Seems too ambitious. I don't think that will bode well in the long run especially with tablets becoming more popular.

Possibly, but then again, with SoCs having 90% of what is needed right on the chip a lot of the design work is already done.

The other part to consider, in this amazingly fast market, is that the "current" chip is almost always the cheapest chip. In a year, nobody else is going to be buying Tegra3 chips anymore (well, maybe MS will still be building 10 or 20 Surface tablets a month...) and Nvidia will be charging more for them, relative to Tegra4 chips. We have this issue at our work. Even on simple things like hourmeters, etc. Every year or so we update them because the newest/better flavor of generic ASIC is cheaper than the one we currently buy.

All they have to worry about is backwards compatibility. Which I'll give you is always a dreaded word in the PS/Nintendo/Xbox world where the business strategy seems to be, "Sell them a new console, then force them to re-buy the games they already own" but something tells me the OUYA folk will keep B/C as a priority for future consoles.

In any case, will a person be able to buy a gen 2 sans controller for $70 if they already have a controller from the first one?


Thats... not quite a good thing. The reason consoles are so popular is because you dont have to constantly replace them. THey're good for around 5 years after launch. With this model, developers may ignore the earlier models and thus ruin the whole purpose of a console.

Even if they did ignore older models, I'm sure not all will convert at the same time... Improving specs are good n all but without any games taking advantage of the tech it gives no reason to upgrade

I think the issue is that with all the new games REQUIRING the new tech, there is no market for last year's tech.

Any head to head games or internet play games immediately turn into a war of the pocketbook.

It sounds more like the PC game model, where enthusiasts buy new video cards every year, more casual gamers keep their cards for three+ years and just lower the quality settings. Not to mention at only $99 a pop, and probably Much lower priced games, this is still a bargain over the other console options.

If this box can also stream netflix and audio/video from my phone, it would be a killer device.

They need a no shit platform that would just run android on your big screen. Full blown analog controller optimiized 4.1+

I can't wait for mine to arrive!! How is the new system every year a bad thing? As it has been said above, the tech inside these devices is improving rapidly. For the price of one new counsel game, I can upgrade my hardware for the year(assuming they sell a stand alone unit sans controller). What would I do with my old system? Put XBMC on it and start spreading my apartment wide home theater takeover!

I am fairly happy with the 1 year rollover. It works for Apple, and gives people a sense of ease knowing that there device will be viable for at least a year. This is much better than many Android device manufacturers who roll out 3 or more new device renditions per year. I hate the flood the market method. - Ouya Report: Ouya news, reviews, rumors and more -

This makes sense, since it's already using mobile hardware. So why should it keep using old hardware? If I want to skip the current gen, I don't want to wait 5 more years until the next one comes out, and I also think the current gen is already obsolete hardware wise. But I'm hoping OUYA 2 will be using something like Tegra 5.