O2 reportedly secures Nexus 4 exclusivity in the UK

O2 UK will be the only British network to offer the recently announced LG Nexus 4, according to reports. UK tech blog Pocket-Lint says O2 has secured a one-month exclusivity period, meaning customers wanting to use one on another network will have to pick it up online via the Google Play Store, or wait until mid-December when other networks will be given a crack at it.

O2 and LG are said to have partnered to give away free LG TVs to the first hundred Nexus 4 buyers in the UK. And as with its iPhone 5 launch, O2 will reportedly be erecting a pop-up store on top of the O2 Arena in London, where customers will be able to buy the phone on launch day (assuming paying Google to deliver one on the 13th is just too convenient for you).

O2 will be hoping to generate some positive buzz from its exclusive Nexus launch, as it's recently suffered a couple of major network outages. If nothing else, O2's exclusivity bid proves that the Nexus name still holds weight with some carriers around the world.

Source: Pocket-Lint

Alex Dobie
Executive Editor

Alex was with Android Central for over a decade, producing written and video content for the site, and served as global Executive Editor from 2016 to 2022.