In Short

The Moto X Style, announced on July 28, 2015 at concurrent events in New York City and London, is a flagship phone from Motorola set to replace the Moto X 2014.

The Moto X Style is powered by a Qualcomm Snapdragon 808 1.8GHz hexa-core processor. It has 3GB for RAM, and comes in 16GB, 32GB, and 64GB storage options, expandable with a microSD card, which is a first for the Moto X line. It features a 5.7-inch Quad HD display, 21MP camera, and Quick Charging — which Motorola says is faster than other devices. There is a 3000 mAh battery powering it all, with Motorola estimating up to 30 hours of mixed use. The Style includes a TurboPower 25 charger, for faster battery charging.

Somewhat confusingly the Moto X Style brand will be used internationally for the device, but in the U.S. it will be branded as "Moto X Pure Edition," following in line with the Moto X 2014 Pure Edition. The goal is the same — sell you an unlocked phone that you then take to your carrier of choice. The Moto X Pure Edition has the radio support for all major carriers in the U.S., and you can buy one from Motorola directly in addition to Amazon and Best Buy.

Pricing starts at $399 in the U.S. for the Moto X Pure Edition, and that'll get you 16GB of internal storage — modest price bumps come into play when you add storage or make customizations in the well-known Moto Maker service.

Currently, Motorola is estimating ship dates of around September 17 for the Pure Edition in the U.S., though that could always change depending on how many orders are placed. The Moto X Pure Edition starts at $399 for the 16GB version, and can go as high as $525 for the 64GB version with a premium back.

Previous versions of the phone: Moto X 2014 | Moto X 2013