HTC has opened its first store-within-a-store in Germany. The Taiwanese retailer is attempting to rebound after lackluster financial results by having a more profound retail presence. Rather than open up separate stores, these are dedicated areas within existing retailers, this one being a Saturn store in Germany.
Samsung has tried this approach in the UK and other European countries, and while it's unknown how much of a direct effect it has had, Samsung has enjoyed record sales of its phones over the past year.
As you'd expect, store staff will be trained by HT, and will have more in-depth knowledge of their products. HTC has also promised to expand this strategy to more cities and stores. We'll likely have to wait quite a while before we see if this helps HTC's financial position, but it seems like a good start.
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