Google Offers

Google has released an official app for Google Offers, their location-based deal service. With the app, you can view, purchase and redeem deals right from your Android device.

When you open the app, you'll be shown the Featured deals of the day that are nearest to you, which is based on your GPS data. You can also slide to the right to access any offers you have purchased in the past. If you want to subscribe to other offers in other cities, simply go into the settings -> subscriptions and then select the area you wish to subscribe to.

There is a shortcut in the top right of the app to a barcode scanner in case you see a QR code that you wish to scan.

The biggest drawback is that while it's expanded to a slew of new cities, it's still fairly limited. To find out if you're city is included, visit the official Google Offers website.

Google Offers is available for free in the Android Market. We've got download links and our video walkthrough after the break.


Youtube link for mobile viewing

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Reader comments

Google Offers app now on Android; we go hands on!

10 Comments

You can access Google Offers from the Google Shopper app already...not seeing the point of a separate app.

I'm all over it. I've already found some great deals. Most recently $5 Fandango.com tickets. My only thing is, with the internal memory of a Evo 4G, if it's not much more to it over the mobile site it won't be worth the download for me.

I predict we will be hearing about the shut down of offers within 9 months. Like Buzz and Side Wiki and sharing in Reader, its just not gaining traction and really has no demonstrated business model that has a prayer of long term value for the retailers.

Cheapskate Customers swooping in to snap up your loss leaders with no intention of buying any thing else or ever returning is not a survivable business model.

Most companies that try the Groupon model find it really does not work in the long run.

Normally, I would agree with you, but I think where this has the opportunity to be different, and successful, even more than a Groupon, is when they integrate it with NFC and get more businesses using NFC. When you walk into a store to buy something and your phone automatically says "there are coupons/discounts on these items if you pay with NFC," then I think it will become more popular; and Google has the money and resources to push NFC forward. And because of their technical resources, they can continue to enhance the links with NFC at a speed that Groupon can't keep up with. I think Groupon is really over-valued.

In one sense you’re right but not completely. The expenses of running a deal with Groupon/Google Offers needs to be thought of, and classified as an advertising expense. There are two aspects to consider about running these offers: 1. The business does not pay for advertising that fails to make an impression, what I mean by this is the business only pays Groupon or Google Offers once a customer has purchased a voucher. Compare this to more traditional forms of advertising where the business is paying to send out a message to both future purchasers and non purchasers, with no way of eliminating the cost of reaching people they know will not become customers. With the Groupon/ Google Offers model the business is not wasting advertising dollars on customers that do not make a purchase from the business. 2. The Groupon/Google Offers model works great for some business, and is not so great for others. Generally businesses with high fixed costs and low variable costs can benefit immediately by running an offer. Why? Because adding one more customer results in almost no additional cost to the business, and generates more revenue than the business would have on its own. A great example of a business that can benefit from this is a museum. A few more customers through the door cost the museum nothing but bring in more revenue. Offers are not only run as part of a loss leader strategy.