Google's Chromecast finally made it to European shores in recent weeks and it looks as if the £30 HDMI dongle has seen a pretty strong start. According to Giga OM, the Dixons group – owners of Currys PCWorld – in the UK saw a sale every 4.5 seconds on launch day resulting in a temporary sell out on available stock.

Meanwhile, Norwegian retailer Elkjøp had to order a second batch of 40,000 Chromecast's just two days after launch because of demand. Google declined to comment on specific numbers, but perhaps we'll hear more details on its next earnings call. It's off to a good start, though.

Source: Giga OM