Cover is a well-known and popular lock screen replacement app for Android. The app has been in beta for quite some time with public availability going live last December. The app though may have proved to be too popular as Twitter has swooped in and scooped up the fledgling startup.
In a post on the Cover site, the Cover Team has acknowledge the sale to Twitter with a note that users can continue to expect the app to remain on the Play Store.
While it’s great to see companies grow and head into new directions, it’s not at all clear what this actually means. It sounds like Cover, at least as we know it, won’t continue to be developed. The Cover Team has not specified what Twitter plans to do with them or their app, though we’re guessing a Twitter branded Cover app is probably not in the works. Instead, Twitter may have simply like their ideas and talent, and have acquired that instead of the app itself.
How much Twitter acquired Cover for is also unknown, though presumably it was enough to persuade the team to put Cover on hold for the foreseeable future. Regarding the sale, the Cover Team had this to say:
“Twitter, like Cover, believes in the incredible potential of Android. They share our vision that smartphones can be a lot smarter — more useful and more contextual — and together we’re going to make that happen. We’ll be building upon a lot of what makes Cover great, and we’re thrilled to create something even better at Twitter.”
It certainly sounds interesting and congrats to the Team for finding a partner for their vision. However, we can’t help but be a little forlorn as another app is seemingly being retired before its time.
What say you, were you a big fan of Cover? And more importantly, what do you think Twitter will do with them?