BBM for Android

BlackBerry this morning announced that BBM will be preloaded on some Android smartphones starting in December. The specific models weren't named — BlackBerry said "from leading [original equipment manufacturers]" — but you'll be able to find them in Africa, India, Indonesia, Latin America and the MIddle East.

Parties involved include Be, Brightstar, Celkon, EVERCORSS, IMO, Micromax, Mito, Snexian, Spice, TECNO, TiPhone and ZEN.

Via CrackBerry

WATERLOO, ONTARIO--(Marketwired - Nov. 26, 2013) - BBM™ will soon come preinstalled on a variety of Android™-based smartphones from leading OEMs across Africa, India, Indonesia, Latin America and the Middle East. Beginning next month, Android smartphones from Be, Brightstar, Celkon, EVERCOSS, IMO, Micromax, Mito, Snexian, Spice, TECNO, TiPhone and Zen will include BBM preinstalled. In addition, BlackBerry® (NASDAQ:BBRY)(TSX:BB) confirmed that BBM will also continue to be available as a free download from Android app stores, including Google Play.

"It is clear that smartphone customers see BBM as a must have app for active conversations. The uptake we have seen for BBM since the launch on Android and iPhone is amazing," said Andrew Bocking, Executive Vice President for BBM at BlackBerry. "We're thrilled to be working with leading Android smartphone manufacturers from across the globe to help bring their customers the best out-of-the-box experience with BBM preinstalled."

"Mobile messaging is a top priority for Indonesian mobile users and BBM has long been the premium messaging brand. Mobile users want their conversations to be immediate, private and reliable, which makes BBM a great fit for our devices," said Janto Djojo, Chief Marketing Officer at EVERCOSS. "BBM is incredibly popular in Indonesia and since it's availability on Android, it's become the must have messaging app for our customers. We are therefore thrilled to be working with the BBM team at BlackBerry to preinstall BBM on our devices, making it easier than ever for our customers to get connected to BBM contacts and start chatting."

"BBM is extremely popular in Africa and we know our customers will appreciate the ability to quickly access BBM on their TECNO devices and start connecting with friends and family. BBM is now a central component of our Android-based smartphone platform offering," said Jason Liu, Marketing Director of TECNO GROUP. "We are pleased to announce that we're working with the BBM team at BlackBerry to install BBM on the Android smartphones we bring to market."

"At Micromax, we have built a strong mobile ecosystem for our users, which builds a strong connection with the brand by democratizing technology for masses in India. Offering BBM, one of the most popular mobile messaging services, preloaded on our smartphones is another great example of how Micromax has built a bouquet of services for our customers to connect and communicate seamlessly," said Rahul Sharma Co-Founder Micromax. "We have now preloaded BBM on the new Canvas Turbo and the initial response from our consumers has been overwhelmingly positive. BBM will now be preloaded in the entire future range of Canvas phones."

BBM gives customers privacy, control and immediacy as they chat with their contacts - either one-to-one, in multiple chats or as part of a BBM Group. BBM's Delivered and Read statuses, as well as message-in-progress notices, keep people engaged and active in their conversations.

BBM lets users share files such as photos and voice notes, as well as update their profile and status with ease. Up to 30 people can connect as a BBM Group to chat and share photos, calendars and other files or documents.

Every BBM user has a unique PIN tied to their BlackBerry ID that helps maintains their privacy. Users never have to give out their phone number or email address to begin chatting with a new or casual contact.

The BBM experience will continue to evolve for Android and iPhone® users in the coming months, with updates that will include support for BBM Channels, a new service that will connect BBM users to communities of shared interests in a very engaging and intimate manner, as well as support for BBM Voice calling and BBM Video calling.

 
There are 83 comments

cgk says:

Sensible, as the hardware side dies off, they need to grow software/services as quickly as possible.

DaveNH says:

And what better way to do that than to have your software become bloatware.

bluesun3030 says:

My thoughts (& fears) exactly.

Exactly, stupid idea

Posted via Android Central App

True, but they can't grow these services without some kind of revenue, and so far, they have none. The app is free, there are no subscription charges, and there are no ads. Sooner or later, something has to give.

brendilon says:

Exactly. None of these OEM's are going to pay BB for the ability to preinstall a free app. If anything, I wonder if BB is paying them to do it.

eahinrichsen says:

I would imagine that that's exactly what happening. But who knows, maybe this will get the platform some traction. I would actually like to be able to use the BBM service, but as it stands now, I don't know a single person using it regularly.

Sent from my iPhone

Lanhoj says:

WhatsApp is pre-installed on many devices in emerging markets & used as a selling point (or lack of them is a reason it won't sell) so having BBM on it is fine IMO & will be another selling point.
Keep in mind that emerging markets tend to use WhatsApp & BBM instead of SMS so for those markets it's a good move.

Siya10 says:

Like twitter?

Posted via Android Central App

orlanka says:

I'm guessing this hits Verizon first when it comes to the US.

MERCDROID says:

I doubt it: what major Android OEM will allow this to be pre-installed on their devices?

Posted via Android Central App

orlanka says:

When it comes to Verizon, do the OEM's opinions matter?

drokssilva says:

Seriously, Samsung didn't stop Verizon from putting a horrid vzw logo on the home button of The Note 2 (which was a big phone for Samsung.)

Posted via Android Central App

MERCDROID says:

Haha, that's a fair point.

Posted via my "Gift from God" Nexus 5

DenverRalphy says:

Probably not. But then too, Verizon doesn't have any vested interest in ensuring BBM is pre-installed. Carrier bloatware is put on a device because there's something in it for the carrier. I don't see VZW gaining anything with BBM on the devices.

MERCDROID says:

True, unless BlackBerry finds a way to monetize BBM, and Verizon decides to take its share.

Posted via my "Gift from God" Nexus 5

They'll monetise it once channels becomes available.

Posted via Android Central App

oal says:

That is until they brand it droidberry messenger and label it an exclusive feature.

eahinrichsen says:

Besides, who has ever heard of Verizon packing their phones with bloatware?

Sent from my iPhone

orlanka says:

I hope others see the humor in this comment.

MERCDROID says:

Haha, yeah.

Posted via Android Central App

sentinelred says:

...and I will promptly remove it.

Sent via my Verizon Moto X

djeborn says:

+1

Posted via Android Central App

jcg5862 says:

+1 I really like my Moto X just the way it is.

Posted via Android Central App

+1

bcarpediem says:

Yeah, that's called "bloatware." Thanks for that.

Agreed. If people want it, it's right there in the Play Store.

What I don't get is why Google still allows these practices in Android. I really don't have a problem with apps coming preinstalled, but there is no good reason they should be non-removable without having to root your phone. This crap needs to stop.

Daf L says:

I don't like bloatware and I don't want BBM, but I don't want Google to disallow this either.

Android isn't a dictatorship like Windows Phone. Manufacturers should be free to make their own mistakes. There's always another manufacturer or carrier to choose from.

Posted via Android Central App

oal says:

Install what you like but all apps should be removable without rooting and voiding your warranty imo.

eahinrichsen says:

This. Manufacturers can load their phones up with whatever they want, for all I care, as long as I'm not prevented from removing it.

Sent from my iPhone

DenverRalphy says:

To be fair, it's not a Google decision. It's the device manufacturer's decision.

hmmm says:

Bloat

Thermalx says:

Viva la Nexus!

You say that, but can you remove Google Movies or Google Magazines from your Nexus without root? I didn't say disable, I said remove as in uninstall. Google adds their own bloatware to Nexus devices, but we don't complain, because its Google.

Double standard.

Jlav78 says:

-__- I complained about that stupid movie Maker app, the majority of people will not use it and it's just... ugh. Glad I got CyanogenMod, which for the record does have its own bloatware like the terminal emulator

Posted via Android Central App on my nexus 4

CrimsonSage says:

Lol and the terminal emulator is a few kb and actually useful.

Pirate Arr says:

Yup, hated that, especially the Korean keyboard crap that was installed. Rooted my Nexus 7 and got Cyanogenmod. Its not really android vanilla or stock if you prefer, but googles own bloatware of all Google things

Posted via Android Central App

t0ked says:

Less and less reasons to even buy a blackberry anymore. Back on the days before my switch to android, BBM was the only reason I wanted to stay with them.

frifred says:

Too much Bloatware already! And you can't remove it. Most of it is crap too. I know that lots of people like BBM, but I have no interest in it so why should it take up room on my phone. And don't say if I don't want it just don't use it. It shouldn't be there in the first place unless I ask for it.

atlas9171 says:

I won't buy a phone with this unnecessary bloatware.

RavinX says:

Does BBM replace your normal texting app? Meaning could I use it instead of hangouts or the android texting app?

MERCDROID says:

No, BBM uses pins and data to communicate. It doesn't/can't perform native SMS, because it doesn't use phone numbers.

Posted via Android Central App

gordongr says:

Yes! On a BlackBerry anyway, you can add text message contacts, it's using your regular text plan just doing it through BBM, I don't see that functionality in BBM for Android yet

MERCDROID says:

Oh, ok. Thanks!!

Posted via Android Central App

TheStoryUp says:

How exactly do you do this?

gordongr says:

My last BB was a Bold 9930 & on that there was an option within BBM to add text contacts & it worked great. I don't know for sure if that functionality is in BB10 but I'm sure it is (maybe someone can confirm) I don't see this in BBM for Android yet unless I'm looking over it

Metallinatus says:

Just after Motorola rightly said that don't duplicate Google services is the way to go other manufactures will start shipping phones with Hangouts and BBM.... how lovely....

NoNexus says:

Can the servers handle another 5 users that will give this a try?

----------------------------------------------------
My S-Pen went through hell to deliver this important message to you

Don't forget me and the other 8 BlackBerry users as well. So that makes a total of 14. Crossing my fingers.

Posted via Android Central App(Probably Pirated) on my Rockin' QNX® powered BlackBerry® Z10

rabidhunter says:

I tried it when it released. As soon as I realized that none of my friends use BBM and the constant notification (sure you can disable it but it threatens that it won't funciton properly). It was the constant notification that killed it for me. It would be one thing if it just hid nicely; however, the fact that it may not work properly without the notification makes it junk for me.

gordongr says:

It works fine with it disabled, I suspect BlackBerry wants you to leave it on so people might inquire about it

Morten Lund says:

They have to leave it on because of android apps polices. The notification has to be there for apps that are set to be persistent, ie. apps that the system can not force to close when the system is low on RAM. As BBM doesn't use Google's Cloud Messaging service api's it has to stay in the RAM to guarantee that a messages can be received. Turning of the notification only means that the system can dump it from the RAM if needed. "It works fine with it disabled" is only an indication that you have plenty of RAM to go around.

gordongr says:

Thank you, I didn't know all that

Mcwong says:

The persistent icon gets closed on Android kit Kat and cannot restart. Can't be sure to low ram with 1.2gb free. Maybe android 4.4 manages memory differently from previous versions. When my nexus 4 sleeps Bbm gets killed and never restarts? Messages are not received until it restarts.

TeknoBug says:

I see RIM going down the Sega route, their hardware department dies and they continue with software.

Except they have nothing to offer in the software arena either, except BBM. And without being able to monetize the software they won't make a profit with it either.

gordongr says:

QNX is still the only "true" multitasking mobile software so I think they have a LOT to offer, just getting people to bite is the problem

Not to mention they've pretty much nailed the android integration, and done it beautifully.

Posted via Android Central App(Probably Pirated) on my Rockin' QNX® powered BlackBerry® Z10

"It is clear that smartphone customers see BBM as a must have app for active conversations."

Clear to whom (or who)?

Hey, if people wanna use it, awesome. More power.
But those people will know where to download it.
It does NOT need to come preinstalled.

MERCDROID says:

Agreed.

Posted via my "Gift from God" Nexus 5

DenverRalphy says:

Especially given that "must have" apps are not pre-installed as bloatware. Bloatware is there to entice users to use an app they likely wouldn't had it not been pre-installed. If BBM was a must have, then there'd be no push to pre-install.

CrimsonSage says:

They're only going to install it on phones in regions where BBM is popular, like Africa, etc. I don't see what all the fuss is about. In these countries data is expensive, so you try to use as little as possible, it saves a little if you don't have to download a messenger service when just setting up your phone.

n0obpr0 says:

Kill it with fire! Blackberry can keep their BBM app.

MetalMike901 says:

Feeding the dead to the living....ehhh, no thanks!

Posted via Android Central App on my white Nexus 4 with StraightTalk

No love for tablets :-(

Posted via Android Central App from Nexus 7 2013

MERCDROID says:

You can sideload it, but that'd make you a pirate and an asshole =)

Posted via my "Gift from God" Nexus 5

No love for tablets :-(

Posted via Android Central App from Nexus 7 2013

Trollolol says:

How about NO

kinster02 says:

If that makes them buy more Android phones instead of BB, I couldn't care less. As long as they don't put that crap on my phone and not allow me to uninstall that bloat.

From my Note 2 to you

Jlav78 says:

'Leading manufacturers'

Posted via Android Central App on my nexus 4

neonworm says:

Bloatware? No thanks.

abtxpress says:

Tried bbm. Ui was nice but hangouts is my app of choice. Maybe if bbm was available in 2010 when I made the switch from bb to android but the boat was late.

Posted via Android Central App

deeb215 says:

I'd be fine with bloatware if I could only uninstall the crap. Google give us a way!

Deke218 says:

BBM may have 10 gazillion downloads from the Playstore but none of my people will ever use it. I downloaded it and froze it a week later. I guess it's the last gasp of a wounded company.

jd914 says:

Awful news. BB can keep BBM. It's buggy to begin with and now going to be offered as bloatware? SMH

kiddySG says:

"BBM sucks" let me rephrase that
"BlackBerry sucks"

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Maggnus says:

More worthless bloat ware on our phones. Just what the doctor ordered

Why does anyone want it? It lasted 2 hours on my phone.

Posted via Android Central App

BBjer says:

You will download it again guaranteed. I'm not saying that because I use it. I say that because you cannot name one app that offers what BBM offers BlackBerry owners and soon android.
Here's a few reasons why you WILL download it once your platform catches up to super smooth BlackBerry.
1. Video. And not your 10 second video clips
2. Screenshare
3. Groups
4. Voice (again not your voice clips)
5. Channels. For all your geriatric needs And info.
Oh and again. Video. So when all your friends and family are on BBM and your staring at your Skype wondering where everyone is maybe then you will learn to not be a bandwagoner.

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Morten Lund says:

Rely on a service from a dyeing company, no thanks.. stay with the big guys and you have a better guarantee of service still being there in 10-15 years..

BlackBerry itself disproves that assumption.

Posted via Android Central App

BBjer says:

Stay with the big guys who are so far behind BBM it's not even funny!
Hold on I have a video call coming in. Go make a 30 second video to your grandmother while I talk to mine for an hour or so in crystal clear quality.

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