What you need to know
- Xiaomi will launch a phone with an under-screen front camera next year.
- Xiaomi showed off the third-generation under-display camera module, with the sensor completely invisible under the screen.
- Xiaomi says the under-display module will offer the same image quality as conventional selfie cameras.
Xiaomi showed off a prototype with an under-display selfie camera last year, but an executive later clarified that the tech was not ready for consumer use. That's changing today as Xiaomi has confirmed that it will launch a phone with an under-display camera in 2021.
Xiaomi has highlighted its third-generation under-display camera module in a blog post (opens in new tab), and the brand says the sensor is invisible thanks to "self-developed pixel arrangement" with double the number of horizontal and vertical pixels, thereby achieving the same pixel density as the rest of the display.
That means you won't be able to spot the camera module at all underneath the screen, leading to a more immersive all-screen design. Xiaomi also says it tweaked its camera algorithms so that its under-screen modules deliver the same image quality as conventional selfie cameras. From Xiaomi:
Xiaomi's camera module also uses a special circuit design to "hide more components under the RGB sub-pixels" and further increase the light transmittance of the under-display area. Xiaomi was never one to shy away from new camera technologies, with the Mi Mix series featuring the front cameras on the bottom bezel to create an all-screen experience.
Xiaomi is increasingly focusing on the flagship segment, with the brand seeing a 99.2% year-on-year growth in overseas markets for phones priced €300 or above. The brand now has a 16.8% market share in Europe and is the third-largest handset manufacturer in the region.
Xiaomi Mi 10
The Mi 10 is one of the best phones you can buy today. With 30W wired and wireless charging, a sublime 90Hz AMOLED screen, high-end internals with 5G connectivity, and a 108MP camera at the back, the phone has it all.
Harish Jonnalagadda is a Senior Editor overseeing Asia at Android Central. He leads the site's coverage of Chinese phone brands, contributing to reviews, features, and buying guides. He also writes about storage servers, audio products, and the semiconductor industry. Contact him on Twitter at @chunkynerd.
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