Vivo teases a June 12 announcement for its Apex bezel-less smarpthone

During Mobile World Congress this past February, Vivo showed off its eye-catching Apex concept phone. The Apex stole the show with a screen-to-body ratio of more than 90%, front-facing camera that popped up from the top frame, and an in-display fingerprint sensor. Soon, that concept will be turned into a product you can actually buy.

Vivo recently shared a commercial it'll be airing during the 2018 FIFA World cup, and it shows a device very similar to the Apex concept from MWC.

All of the highlight features from the Apex appear to be here, but it's unclear what the phone will be called, what specs it'll have, where it'll be available, or how much the thing will cost.

Vivo did reveal that an event will be held in Shenzhen, China to announce the phone on June 12, but that's all we know for the time being.

It was announced in March that Vivo would be starting full-scale production for this Apex phone in mid-2018, and it's exciting to see the company keep moving forward with a project as ambitious as this is.

Vivo's Apex concept phone has tiny bezels, pop-up camera and in-display fingerprint sensor

Joe Maring

Joe Maring was a Senior Editor for Android Central between 2017 and 2021. You can reach him on Twitter at @JoeMaring1.

  • I don't expect this to go outside China. Assuming it don't, it'll be a bummer but soon others will catch up and hopefully more options pop up. This phone minus that pop up camera seems amazing.
  • I expect the Essential 2 to look very much like this
  • I expect people to start claiming it's an iPhone copy.
  • Well it does have a screen and it's a phone so...... It's a given
  • Lol, even Samsung have started copying Apple. Using the same make of screen.
  • Well duh since apple buys them from Samsung
  • I'm pretty sure he was being sarcastic
  • No notch, no sale. /s
  • This phone must be ******* off all the notch fanboys.
  • Lol, no such thing.
  • What you mean???....I love the notch
  • No you don't.
  • If the Camera isn't the best it'll be overlooked like the essential phone
  • Interesting. Love the concept of the pop up ff camera. I still prefer having top and bottom bezels that house ff speakers. The bezel haters are the reason the notch came about thanks to all their complaining.