Measured against 22 messaging apps, including WhatsApp and Snapchat, BBM held on to 93% of its users after 30 days. The app also experienced higher user loyalty after the 60 and 90-day marks than most apps, according to BlackBerry:
These high retention numbers aren't really surprising. Just last month, BBM crossed 100 million downloads from Google Play, though it should be noted that a number of BBM's competitors share similar download numbers, without experiencing the same loyalty from users. Recent updates to the app have also added many long-requested features, including custom BBM PINs and support for Android Wear.
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