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TAG Heuer will let you upgrade to a big boy watch when the Connected reaches end of life [Update]

Update: This article has been updated to more accurately explain the cost of the exchange from smartwatch to mechanical watch.

Everyone knows Swiss watches are basically heirlooms due to their build quality and the price tag that follows such an experience. It's the thing that makes spending the money on high-end timepieces worth it, you know they will last forever. This has been one of the big things many folks have had questions about when discussing the $1,500 Tag Heuer Connected, the first truly luxury Android Wear watch. Knowing full well the pace of technology will render the screen, processor, and just about everything but the casing for this watch obsolete in right around two years, what exactly do you get for that price tag?

According to Tag Heuer, the answer to that question is an entirely different watch once the Connected reaches End of Life.

Tucked away in the Tag Heuer Connected presentation was the mention of how timeless and eternal these watches are, and towards the end of the presentation this finally got explained. Since this watch will undoubtedly be less than functional in about two years, especially when compared to whatever is available in the future, Tag Heuer will be exchanging your Connected for a similar classic Carrera watch, also from Tag Heuer for another $1,500. This means you'll be swapping out your smartwatch for a "real" watch, so technically your purchase from Tag Heuer is still timeless and eternal, right?

This is a bold move from Tag Heuer, as not only does it help justify the cost of the watch but it allows the company to transition the younger audience they hope to reach with this Connected to another quality Tag Heuer product when they're maybe not quite as interested in having a computer on their wrist. On the other hand, if these crazy computers turn out to be something that isn't going away anytime soon, Tag Heuer can release an updated version of this smartwatch in two years and continue to call themselves the first luxury smartwatch brand. Everyone in this situation wins no matter what, as long as you're cool with dropping another $1,500 on a watch that would normally retail for closer to $5,000.

Russell is a Contributing Editor at Android Central. He's a former server admin who has been using Android since the HTC G1, and quite literally wrote the book on Android tablets. You can usually find him chasing the next tech trend, much to the pain of his wallet. Find him on Facebook and Twitter

41 Comments
  • That's awesome :). A bit of a digital to analogue trade-in. Posted via the Android Central App
  • You mean, digital to analog conversion? ;-)
  • Ha! I see what you did there :-) Posted via the Android Central App
  • Did they mention an upgrade charge/fee for swapping to mechanical, or is it all included in the $1500 price tag? It's a pretty good deal if it's all included.
  • Not exactly what I was hoping for but it's OK if it's a straight up exchange. I'd like more details about this too. Posted via the Android Central App
  • Another $1500 Posted via the Android Central App
  • Is this a joke or do yo have a source?
  • See Engadget or Android Authority. You need to trade in the watch plus another $1500 to get a mechanical Carrera, but a Carrera for $3000 isn't a bad deal. I think I rather just buy one of those.
  • I knew it was too simple. But you're right it's still a good deal. Posted via the Android Central App
  • This is great. This watch comes with built in insurance with purchase. Just pay the high deductible. You still save about $2000. Galaxy Note 4 {Sprint 5.1.1}
  • Lol so no module upgrade like people were trying to say and argued with me several months ago. There's no point buying this. Just buy the real deal from them. Posted via the Android Central App
  • I think you're forgetting how much the "real deal" Carrera actually costs. Add in the fact that this will be exclusive, as only those who bought the smartwatch and held on to it for 2 years will be able to have those internals swapped, and $1500 for an exclusive Carrera becomes an obvious steal.
  • Where does it say anything about you will get to swap it out free? Posted via the Android Central App
  • From the story above: Since this watch will undoubtedly be less than functional in about two years, especially when compared to whatever is available in the future, Tag Heuer will be exchanging your Connected for a similar classic Carrera watch, also from Tag Heuer.
  • Exchanging doesn't mean free. I can go exchange my car for a newer model but that don't mean they gonna get it to me for free. It could be exchange with an upgrade fee. The information is vague without the fine details. To be fair I thinks it's a good offer they are providing but it's pointless if even they feel the watch will be worthless in 2 years or so. That's the point I'm making. They aren't offer module upgrade, just a analog watch. I don't see the deal on that and yes I know about the price of Tag Heuer Posted via the Android Central App
  • If I can't upgrade the internals then it is probably not going to work for me. I hope this isn't true. Although, I could still see myself getting this, and if it is an exchange deal, where I pay an additional $1500 for a mechanical Carrera, then I will probably still buy. Why the trade in though? What does TAG get out of this? Posted via the Android Central App
  • I wasn't aware that modular upgrades were even rumored for this thing. We will never see a good, acceptable-looking smart watch with upgradable parts. Hell, I kind of doubt that anything notable will even come of Project Ara, much less a modular watch. Posted via the Android Central App
  • Hopefully we can get some clarification on the exchange 2 years later. Even exchange?
  • So what your saying is that in about 1 3/4 years after someone has bought this watch and has no clue, offer to buy it for $500 and then trade it in for a Carrera 5 auto? Yes please!
  • There's no way. The Carrera is way more than $1,500. Posted via the Android Central App
  • You will have to pay something at the end of 2 years.
  • Additional $1500 at trade in. Read the article. Check out my new YouTube channel for tech reviews!
  • Thanks for your advice on reading the article. Would be good, if the article had that info when I read it. It was updated. Posted via the Android Central App
  • So is there a trade in policy if they release an updated Android Wear watch and you want that instead of a Carrera?
  • Seriously going to consider this to add to my collection.......if you are complaining about the price then you probably don't and won't ever own a Tag or any other luxury watch. Considering you are getting a mechanical Carrera for $3000 total after a couple years is a solid deal. If Omega or Breitling made a smart watch the price would essentially be the same. My automatic aquaracer is a beautiful timepiece but I have been looking for something more sporty.
  • I'm seriously considering it as well. I'll be in Vegas in a couple of months so hopefully I can see and handle it at the Tag shop. For this price I want to be able to handle it before I drop the cash. Posted via the Android Central App
  • I will take 2. Posted via the Android Central App
  • Aaaaaaaaaaaaannnnnnd whats the betting that Tag release quartz based Carrera costing around $1500 in the next few months and whats the betting that that's the watch you have to "trade up" too rather than one with a decent Calibre mechanical movement.
  • Very possible Check out my new YouTube channel for tech reviews!
  • My worry as well. The $1500 upgrade will be to some sort of future lower quality Carrera. Hope details are forthcoming. Posted via the Android Central App
  • I think I would rather pay $3,000 and roll the dice on a new Tag Android Wear watch every two years for the life or Tags participation in Android Wear. Otherwise, this could be a clever bait and switch marketing ploy to bring the younger Android Wear enthusiasts into the Tag marketplace.
  • Thought this same thing. Getting new buyers. I wonder if wearables are going to be around long. These companies have done their research I would hope. Sounds like some sort of beta program, like TAG is just exploring. My experience with AW so far is there is nothing essential that it does. None of the wearables replace what I have already. So for me it is a luxury, what better way to provide this luxury than a solid piece on my wrist. I just wish it were upgradeable in the hardware department. Not just a 50% sale on a traditional watch. I'll probably take the bait, but am not inspired for the future. Posted via the Android Central App
  • Now if you have the finances to consider a TH, this makes it a no brainer. Check out my new YouTube channel for tech reviews!
  • I wonder what % of people who buy these kind of ridiculously expensive luxury items AREN'T in debt up to their eyeballs. It's pretty, but I've got better uses for my money. Posted via Android Central App
  • And that's why the $129 Zenwatch is perfect for you Posted via the Android Central App
  • I might have been interested in the idea of paying $1500 now and then maybe $500 every 2 years for hardware upgrades, but paying another $1500 to lose all the functionality that you have gotten used to over the past 2 years doesn't make that much sense to me (even though I know a real Carrera is a nice watch that retails for more than $3000). I lost my AW watch months ago after 9 months of use, and I still find myself looking at my analog watch to see what my notification is whenever my phone buzzes - 2 years would be even more difficult.
  • Does anyone know if I can just give them $3000 for both watches now? If rather just get, and enjoy, both of them instead of waiting for some end of life date. Posted via the Android Central App
  • at the end of 2 years you have to turn in the connected watch and pay $1500 then they give you the analog watch. you don't get to keep both.
  • Not sure where everyone is getting their Tag prices, but the Carrera Calibre 5 auto on the right in the picture retails for less than $3k. I can't find the exact watch with that band, but you're looking at around $2500 out the door (MSRP) and way less at basically any retail store. So it appears Tag is taking depreciation into account with their trade-in price.
  • Opps missed your comment, yes not sure where this $5000 is coming from.
  • "Everyone in this situation wins no matter what, as long as you're cool with dropping another $1,500 on a watch that would normally retail for closer to $5,000." If it's a carrera Calibre 5 like in the picture then the retail is nearer to $2700, absolutely nowhere near $5000. Moreover I like TH and have a few but you'd have to be an absolute rube to pay one first hand at retail, the resell values on low-end models like this are pretty terrible, you could get one with box and papers and virtually no wear for far less than this.