During a visit to India, Google CEO Sundar Pichai paid a visit to his alma mater, IIT Kharagpur, where he addressed a congregation of over 3,500 students. Speaking at the event, Pichai said that the cost of entry-level smartphones needs to come down to ₹2,000 ($30) to boost adoption in India:
The country is one of the fastest-growing smartphone markets in the world, and with the likes of Jio offering free 4G services, there has been a sharp uptick in smartphone sales in recent months. Google itself rolled out phones in the $100 segment with the Android One program a few years ago, but the company failed to attract any considerable interest from consumers.
Pichai added that local language support is another key area of focus in getting more people online. Although English is one of 22 official languages spoken in the country, its usage is limited to urban centers:
Pichai also announced the Digital Unlocked initiative earlier this week in Delhi, which sees Google providing free training courses and marketing tools to get local businesses online.
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Harish Jonnalagadda is a Senior Editor overseeing Asia at Android Central. He leads the site's coverage of Chinese phone brands, contributing to reviews, features, and buying guides. He also writes about storage servers, audio products, and the semiconductor industry. Contact him on Twitter at @chunkynerd.