Play Store carrier billing comes to Africa as Telkom South Africa teams up with Bango

Play Store carrier billing has made its way to the African continent, with Telkom South Africa partnering with mobile payment service Bango to process the transactions. With Android accounting for over 89 percent of the smartphone market in the continent, Telkom SA's deal has the potential to boost adoption of paid content on the Play Store.

The partnership gives Telkom SA's customers the ability to enable one-click carrier billing for purchasing apps, games, music and movies, with the amount reflected in their monthly bill or deducted directly from their airtime. Bango has mentioned that it usually sees an increase of 300 to 400 percent in digital content purchases after introducing carrier billing in emerging countries, with a similar growth trajectory expected in Africa's largest market.

Source: Telkom SA

Harish Jonnalagadda
Senior Editor - Asia

Harish Jonnalagadda is Android Central's Senior Editor of Asia. In his current role, he oversees the site's coverage of Chinese phone brands, networking products, and AV gear. He has been testing phones for over a decade, and has extensive experience in mobile hardware and the global semiconductor industry. Contact him on Twitter at @chunkynerd.