What you need to know
- Instagram has decided to get rid of the IGTV shortcut button from its app's home screen.
- As per the company, decided to remove the IGTV icon as very few users are actually tapping it.
- Since its launch, only 7 million Instagram users have downloaded the standalone IGTV app.
Instagram will soon be removing the orange IGTV button from its home screen. As reported by TechCrunch, the company found that the icon is only being used by a very small number of Instagram users. Most folks are accessing IGTV content through previews in feed, profiles of creators, or the standalone IGTV app.
In a statement sent to TechCrunch, an Instagram spokesperson said:
IGTV, which was launched in June 2018, has failed to repeat the success of past Instagram launches such as Stories. The standalone IGTV app has only received 7 million downloads since its launch, while rival TikTok was downloaded by over 80 million users during the same period.
Seeing the lack of enthusiasm regarding the standalone IGTV app among Instagram users, the Facebook-owned company now lets one upload videos to IGTV using the same screen that they use to upload photo and videos to the main feed. Users will be able to choose between short video and long video after they tap on the plus sign on the bottom area of the Instagram app.
I think the initial stance of only allowing vertical video want appealing. Content creatures could reuse content and going vertical limits what you can do being there one person "Story" kind of content. That base for a slow launch, which is tough to do. Additionally, the whole needing another so thing didn't make sense. Just build those features into IG. Increase the IG video length and be done with it.
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