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HTC reports its lowest revenue numbers since 2003

HTC U12
HTC U12 (Image credit: Android Central)

HTC recently published its official earnings report for Q2 2018, and to not much surprise, things aren't looking too hot for the Tawainese company.

During this past July, HTC saw just NT $ 1.4 billion in total sales. While that may sound like a big figure, it's down 37.23% from June's sales and 77.41% lower compared to July 2017 numbers.

In other words, HTC just had its weakest month since August of 2003.

Disappointing sales throughout the first seven months of 2018 has resulted in a 53.98% decrease in revenue compared to this time last year, and as such, HTC's reported total net losses of NT $2.09 billion, However, thanks to capital gains and completing the USD $1.1 billion sale of 2,000 employees from its smartphone division to Google, HTC still saw a net profit of NT $19 billion.

If you've been following HTC's business performance for the past few weeks, you'll know that these numbers aren't surprising in the slightest.

The last earnings report prior to this saw June sales decreasing by 62%, and according to at least one source, HTC is in talks to completely exit the Indian market due to stiff competition from the likes of Xiaomi and Vivo.

HTC U12+ review: They fixed the buttons! [Updated]

Joe Maring was a Senior Editor for Android Central between 2017 and 2021. You can reach him on Twitter at @JoeMaring1.

44 Comments
  • I wonder how long they can keep on like this
  • Sell off more.
  • The only good of buying this company would be its portfolio
  • Try actually selling your phones in carriers in the state's.
    With Samsung sales of the s9 and s9 plus being down, someone needs to pick up the leftovers.
  • Only the carriers don't want to pick them up.
  • Exactly. So many people seem to think that carriers have unlimited shelf space and a manufacturer only needs to ask to be included.
  • The stores pushed Samsung and Apple even when they did have HTC Phones. AT&T now has Samsung representatives working IN the stores, and mentioning the possibility that any phone other than Samsung or Apple could be better at any function will result in the store representatives treating you like you committed sacrilege. Go into a Best Buy and they have a Samsung Galaxy DEPARTMENT. The last time I asked for an HTC phone at Best Buy, the salesperson had trouble finding it because someone had placed a six foot Samsung sign in front of the only HTC phone in the store. Hmm, wonder who did that...
  • HTC phones have been mediocre since ever. Blogs like this hyped them up. They weren't that great. Don't expect carriers to push phones that will be returned and become refurbs. Apple and Samsung have super high retention, that is why they are favored. Most people also just upgrade to the next galaxy or iphone, as well, so there is no pushing needed. They walk in aNd blatantly proclaim what they're there to buy - and usually leave and wait if it isn't available.
  • If the HTC M7 and M8 were mediocre, what does that say about Apple products which were runners up? You also may not be aware that Apple and HTC have a cross-licensing agreement from 2012 to 2022, and that the iPhone 6 body design and Live Photos are a part of what Apple got from HTC. It seems you never owned a recent HTC, and my apologies if that is incorrect. I've owned every generation iPhone except gen 1, and ironically purchased an iPhone 7 in matte black on the same day the HTC U11 was delivered. The U11 outperformed and out classed the 7 so much that I didn't even use the iPhone for two weeks. I ended up giving it to one of the kids. Blogs like this have not hyped an HTC phone in years, and recent articles, except for the updated video on the U12 Plus, have been exercises in rants and put downs.
  • Good luck selling an HTC phone before an iPhone or a Samsung phone.
  • The beginning of the end of HTC. Such a shame too as the HTC One M7 and M8 were my favourite phones from them but they kinda lost their way after those phones and never recovered.
  • Beginning of the end? They have been on life support now for years. 
  • I totally agree, it was only a few short years ago that we had the glory days of the M7, M8.. Now reduced to nothing, almost!
  • Indeed, I had been using their products since Treô era, my last HTC phone was M8, what they did to M9 pretty much just add a shiny frame over the M8. Lack of innovation and so so craftsmanship made the fat lady sing.
  • For me it was the HTC HD2 & 7 then the Titan lived that phone and people also told me how a phone with a screen that big would never take off. HTC seem to be on of the manufacturers who have just lost all appeal to people in the phone market which is ashame as they make nice phones but outside of Samsung and Apple everyone seems to struggle even Sony, LG to name a few don't sell over 10 million phones a year
  • Beno, have you actually used an M8 side by side with a U11 or U12 Plus? Everyone talks about how great the M7 and M8 were, and I still have mine and agree they were great, but the U11 is vastly better in many ways.
  • I really don't get it. Their phones are good, their flavor of Android tends to be visually pleasing, yet with a light touch, and they were the first to the Android Market (pun not intended but appreciated). I'd be using one now if I didn't want MST. Why can't they succeed? Would they do better to go back to their OEM roots like in the PPC6700 days?
  • 1. Marketing. 2. Get carriers onboard. You are going to struggle selling devices when most people do not even know they still are selling devices.
  • Typical quote after someone is amazed at what an HTC can do: "How come I've never heard of HTC?"
  • No marketing whatsoever. No carrier distribution. Why? If you can't get your phones in the hands of consumer's how can you expect good sales? Next the Blockchain phone? Over 1,000 bucks, blockchain or blockheads?? Will they still be in business next year at this time?
  • HTC's problem is that they still think they need to compete with Samsung. Consequently, their phones are overpriced. Just make a good phone in the $400-$500 range. Their hardware is good, software needs a refresh but isn't bad. They're just not gonna sell many $800 phones.
  • I totally agree.
  • But the thing is, for people like me who use a Galaxy S9 Plus side by side with an HTC, it's easy to tell that Samsung is the leader in fashion, but HTC is the better phone.
  • At least at the first NT $ value stated you should add the USD Price in brackets (NT $ 1.4 billion is around US $46 mio. btw).
  • I thought NT stood for Net Total! Smh :)
  • When HTC did well their phones where always that bit cheaper then anyone else but now they release them overpriced they cannot compete with Sammy straight up and I don't know why they try they do not advertise at all either. I think they are going under soon
  • How the heck are they going to sell a Blockchain phone for over 1,000 dollars? After all is said & done this will give HTC the proud ownership of 13 losing quarters. Of course including the U12+?
  • How much of this "Titanic" is still above the water?
  • Seriously, they're not learning. They still think they're the premium brand one needs to pay a premium for. Consumers are spoiled with choices these days (thanks to the likes of Mi, Oppo, Vivo, Smartisan and Oneplus). HTC would have to sit up and adopt to Nokia's strategy.... give consumers something decent with reasonable prices. They're feeling too proud to learn, and that's their downfall.
  • So if you have a "premium" phone that was priced at a thousand bucks, and you put another phone next to it that is even better in many ways, why should the second device not be considered premium?
  • One of the greatest OEM'S of all time sinking lower than whale ****. Gee, how long will this continue? A very sad story indeed. What's next? Their CEO & founder Cher Wanger & upper management continue to sink them to new depths. Well their blockchain has a very proper name the EXODUS, kind of rings a bell!
  • 1. They screwed over all sales reps, the ones that did all the marketing for them because we all know the marketing team is trash. 2. No one wants to carry their phones because no rep will sell them after we were all lied to with the HTC 4 Life program. 3. They can fix it very easily..... Fire the marketing team and discontinue it completely. Use that money to give unites to Sales Reps and let us sell the phone, also reach out to everyone that was part of the One 4 Life Program and let them trade their old HTC phones in for the newest flagship to mend the broken relationship that they caused.
  • Marketing isn't the problem. They've been stuck in neutral for some time while the rest of the market has moved forward. I have - and mostly enjoy - that electric blue U11 as my daily driver....buuuut Sense is a pretty dated skin that's hard to completely obscure. The HTC apps have Lollipop-era visual design. The lockscreen can't be changed easily. I constantly get annoying notifications about the HTC Assistant and Boomsound settings I never use. If I didn't love the form factor and camera so much, I would sell it in a heartbeat. Speaking of form factor, their designs look pretty behind-the-times when viewed from the front...even the U12+. Bezels are still way too big and the screen isn't anything special. The Asus Zenfone 5Z, Oneplus 6 and similar $500 phones have sleek bodies, small bezels, great cameras and super light skins over stock Android. Meanwhile, the u12+ has none of that and is $300 more?!?! That's all you need to know right there. If you can't effectively play in the carrier space and stores, your unlocked products need to be in the $500 range these days. Period.
  • Funny. People are quick to point out you can throw a launcher on other phones. HTC Assistant can be turned off with a toggle, and the Boomsound icon only pops up because you have options to choose between music and theatre mode. I understand that some people don't like or listen to music, but when you buy a phone with the best headphone experience, that one little option notification is not a bad thing. And those other phones you mentioned do not have great cameras. Ok or decent cameras, yes, but not great. Which US carriers stock the Zenfone and Oneplus?
  • I can absolutely throw a launcher on my U11 and hack an old version of the Google Dialer on there. The ancient HTC stock dialer still rears its ugly head when I tap phone links. I still see the ancient lockscreen that can't be reliably altered. As for Boomsound, if I'm not using the headphones (they didn't come with mine), why should I get consistently prompted for how I want to set it? Anyway...none of that is the reason why they're in their financial straits. It's pricing, pure and simple. The unlocked only phone market lives around $300-$600 these days. Even carrier-backed phones like the G7 and S9 can be found unlocked for those prices. $800 is a non-starter.
  • Oh the good ol days of HTC. How I miss thee.
    Why do they insist on charging the prices they are charging? Yes they are good phones but better to sell more at a lower price than none at a high price no?
  • Well they aren't selling through carriers.... That's gonna help.
  • Who?
  • In the states, you can't sell a top tier phone at a premium price (upwards to $1000) without carrier support. I would buy the HTC U12+ if it was available through T-mobile. I also don't think HTC could make money on mid-tier phones because that is highly competitive as well.
  • Are we sure it is $19 BILLION? Also, maybe if HTC worked to get their phones on more carriers it would be best. I would be carrying an HTC right now if it was available at a carrier.
  • I've had the EVO 4g, the One (m7) and now the 10, which I'm on now. I've liked them better than any other phones. My wife has a Note 8, and 2 other Note phones, and I'm on my 3rd iPhone for Work. I think how it works and looks are superior to other phones, and of course unique. I'll be very sorry if I have to get some other manufacturer's phone next.
  • So here we are with the irony of Android Central reporting HTC sales are down, after destroying any sales potential of the U12. AC figuratively threw the entire U12 in the dumpster and set it on fire because of button calibration. And when HTC fixed the issue, as was expected, Android Central dug the U12 out of the ashes on the bottom of the dumpster, brushed it off, and said "Hey, everything is good now" in a voice that was hushed compared to the rant that was the original review. How does HTC recover from that damage? AC didn't throw the Pixel 2 in the dumpster for having crap screens and Bluetooth.
    AC didn't throw the S9 in the dumpster for having poor battery life or substandard performance.
  • You can't be serious. EVERY review of the U12+ made the same observation about the "buttons" with just as much acuity. It's not an industry "conspiracy" to undermine them. HTC undermined themselves by launching a device with a signature feature that didn't work very well. But let's go to FantasyLand for a second and say that either the collective reviewers brushed it off or HTC got it right. How would sales be any better? It's still an $800 phone with no carrier support launching alongside the OnePlus 6 at $520-$550 with pretty much the same hardware and smaller bezels. The Asus Zenfone 5Z is the same but $500. Samsung Galaxy S9s are starting to fall in the $500-$600. LG G7 is way cheaper too. HTC did themselves in...AC had nothing to do with it.
  • Reeves - Every review? Not really. And I never stated it was an industry conspiracy, just a trend at Android Central specifically. A quick sample of reviews that were ok with, or even liked the U12 buttons, are below. MobileGeeks: States the buttons are an advancement.
    The Verge: Likes buttons and predicts other companies will follow HTC's lead.
    CNET: States the buttons will improve reliability and water resistance.
    GSM Arena: Some staff found the buttons too sensitive, some found then just right.
    Android Pit: Thanks HTC for getting rid of buttons.
    Android Central: Declares the buttons fixed after the update and creates new review.
    Mobile Accessories: New buttons add to the experience, mechanical buttons going the way of the dinosaur.
    Cityam.com: ""HTC finishes what the iPhone started and ditches physical volume and power buttons"
    Rediff.com: Buttons are a positive change, and the U12 compares favorably against the S9+ So it's clear that not every review was the same. HTC should have allowed calibration changes to accomodate manufacturing tolerances and temperature fluctuations with the initial release. They know better now. But, other phones have been released with issues and design problems, and AC treats them differently. Remember when Samsung designed the Note 6 so that a backwards stylus would ruin the phone? Or when Samsung failed water testing by Consumer Reports? Samsung did not get the beat-down that HTC got, and I think a button adjustment is not as big a deal as a device that gets broken or fails due to design issues. AC is a lot nicer to Samsung than HTC, and it was this double standard that I was pointing out.