Here's how much the Sony Xperia X series costs in the U.S. — and when you'll be able to buy

As the first phones in Sony's new Xperia X series approach launch, we're able to tell you more about exactly when you'll be able to pick up Sony's latest handsets in the United States, and how much they'll set you back. Since the firm hasn't yet announced any carrier partnership, the only way to pick up the Xperia X, Xperia X Performance, Xperia XA or Xperia XA Ultra is SIM-free and unlocked directly from Sony.

Check out the table below to see how things break down. The short version is that while the XA models are relatively affordable, both Xs will set you back a pretty penny. The Xperia X will be first to launch on June 26, followed by the XA and X Performance in mid-July, rounded out by the XA Ultra on July 24.

Swipe to scroll horizontally

Phone	Release Date	Price
Xperia X	June 26	$549.99
Xperia XA	July 17	$279.99
Xperia X Performance	July 17	$699.99
Xperia XA Ultra	July 24	$369.99

Be sure to check out our full review for more on the Xperia X. And hit the comments to let us know if you'll be picking one up!

Read: Sony Xperia X review

Alex was with Android Central for over a decade, producing written and video content for the site, and served as global Executive Editor from 2016 to 2022.

54 Comments

Sony may have gotten away with these prices have they released these phones 3 months ago but there is no way anyone in their right mind would pay for any of these phones with their current price tags. Why does Sony have the pricing strategies they have? They are worse than HTC when it comes to pricing a phone. It's ridiculous.
Yeah, this is so Sony. Make a nice, different device, then shoot self in foot with high prices and wonder why it doesn't sell. When will they learn? Posted via the Android Central App
the part that is "different" eludes me...
I for one will be purchasing.... can't beat that build quality Posted via the Android Central App
XA should be $225
X should be $429
XP should be $549 At those prices they'd stand a chance of selling them. Even then it's arguable there are better phones at each price point. Posted via the Android Central App
I'd buy an XP for $550 in a heartbeat. $700, though? That's just insulting. Posted via the Android Central App
Fair enough point- but like myself (as a Sony owner), you are looking at the Sony option because you don't want the other options available at the time.... Since Sony isn't exactly "readily available" at your local t-mo or verizon stores. At least that is how I felt when I purchased my Sony devices
Ooh, thanks for this. I was wondering this myself. I'll have to see if the regular XA has Band 12.
Why do people think these companies like HTC and Sony would lose money on products they make? These aren't video game consoles. It would be like you going to work, and asking for less money, putting you in a position to not be able to pay your bills. News flash, it costs money to make things, and Sony (and others) are in business to make money. Posted via the Android Central App
The thing is, you don't make any money if you don't actually sell the phones. If you make a bit less money per phone, but sell more of them, you probably make more money, and even if you only make the same amount of money you grow your market presence and set yourself up to do better with the next phone. Obviously this is speculation, since we don't know Sony's profit margins. But it's pretty clear that nobody except Samsung and Apple can get away with charging $700 for a phone, everyone else who tries, fails. Posted via the Android Central App
Add to this that Sony's specs simply don't match up with the Samsung. They keep shooting themselves in the foot. Look at the Z5. It arrived in the US at full premium price, but for the US market they disabled the fingerprint scanner.... Posted via the Android Central App
If they're losing money by selling these phones at a competitive price, then they should exit the business. Sony won't last much longer if they continue to behave the way they do.
Yes Posted via the Android Central App
Or look at ways they can produce them for less money. It's clearly possible since other, smaller companies manage it. Posted via the Android Central App
Nope nope and nope. After watching the ASUS live blog at Computex, I've become bored with these current attempts and especially the pricing. A measly 32GB storage option... Only 32gb? See... this is another reason why I didn't jump on the S7. I like options. Not everyone sees 32 as 'acceptable'. Some of us need more. Yes, I know blah blah microSD (I have a Note 4, I know). However, ASUS is offering 64GB - 256GB internal --PLUS-- microSD support. Ha! Frick'n pathetic and a slap to the face of consumers. Options are a buyer's best friend. When companies fail to offer that, they fail potential buyers. Just my opinion. I support with my wallet, and ASUS just blew the competition away yesterday.
I agree, and it's not as if storage is that expensive these days. For the prices these phones cost, a bit more storage would not kill them. Posted via the Android Central App
As terrible as Asus is at updating and bloatware they do give consumers good ass options. It's absurd what Samsung did with the S7. They gave us options with the S6 but took out the ad card. Then gave us the ad card back but only 32GB. Why does it take Asus to move storage forward? And not a bigger more known company? Posted via the Android Central App
I love my z5 compact, and I want the performance but there is no way in hell I am paying 700.... Posted via the Android Central App
Bottom line is that in the States you can't sell phones to the mass majority without have phone's in carrier stores for people to see and feel. Posted via the Android Central App
This seems to be going okay for the Nexus 5x & 6p...
Sales numbers for Nexus are also small. Might not seem like it around here. I still haven't seen one in the wild. Hell, I have only seen maybe five Nexus 6 in two years, two being co-workers. Nexus is also cheaper price wise. Posted from Nexus 6
Great points, I have seen a couple of 6ps in the wild but no 5x.
You may well have seen a few 6P's in cases and thought they were iPhones. I've done that a couple times. They really do look very similar Posted via the Android Central App
Nah the ones I have seen have all been without cases. The back of the 6P is pretty unique looking.
It sure is. I have the gold one and it's the nicest back I've ever seen on a smartphone Posted via the Android Central App
Nope,nexus sales numbers are actually very small in the overall scheme of things. Posted via the Android Central App ,
I'd pay it for the high specs in a 5 inch screen.
And the update support offered by Sony. Sony is the only non Nexus phone to get N Beta. I am a Nexus and unlocked HTC buyer( year after year), and Sony has done a great job(not far behind HTC). From me to you by the Power Cosmic
They're pretty good with betas, and they support their phones longer than some others, but they aren't exactly quick with the updates, It took me ages to get 6.0 on mine, and even then I flashed an international ROM because they hadn't (maybe still haven't) rolled it out to the UK yet. Posted via the Android Central App
+1 Posted via the Android Central App
After seeing the Zenfone 3 lineup and the ZTE Axon 7, I'm not sure why anyone would go for any of the Sony devices at these price points. But, it has always been that way with Sony.
Exactly. ASUS had a lovely show during yesterday, and their pricing model was drop dead gorgeous!
Update guarantees. Which is why I part for flagships my friends. From me to you by the Power Cosmic
Both of those are way too big for me. I appreciate that Sony actually gives options for smaller or slightly smaller ones without awful specs (for the most part).
Additionally, I don't know how the battery life is on those, but I like that Sony seems to not have too bad of battery life.
The Z1 I dug out for emergency lasts twice longer than the LG G3 that died on me. Sony's XA Ultra has 2700mAh but I'm pretty positive it will last longer than any other 3000mAh flagships out there.
Hey Sony. Maybe it's time to stop living in that fantasy land you think you're in right now.
I was going to get the X with the 652 unlocked for my girlfriend, because she loves her Z3 but T Mobile abandoned updates after 5.0.2. At $549 she wont be getting it. It should not be a dollar over $449, then performance at $549. Im sure by end of summer it probably will be $449 when they see it not selling. By then people would have just gotten a different flagship or high midrange. Posted via the Android Central App
Give me a high spec 6 inch to 6.4 inch phone with a stylus someone please! That's all I want in the states and nothing :(, I find them all over the world, just not here. Posted via the Android Central App
I know right! If only the Zenfone 3 Ultra had stylus support... Omg! I'd be so happy.
Wow, didn't see the Asus, good price on it also! Posted via the Android Central App
A Z ultra successor would be good, the stylus support on that was interesting, I wish they'd developed it more. But I'm guessing they sold about 12 of them in total. Posted via the Android Central App
If these idiots hadn't dropped the resolution on the 6" phone, I'd have been interested since there are so few (i.e., no) topshelf 6" options. Now, I hate them and want them punished.
Alot of negative comments on here. I don't know. They cost a bit more than others but design-wise I'm digging the XA Ultra the most out of the bunch, and the specs are fine for a mid-range phone. It's just slightly higher than the OnePlus2 with a better camera.
If anyone had any sense of marketing the X Performance is there just to sell more XA's. They couldn't give 2 xxxxs about selling the X Performance. This is why the XA design is more thought-through than the others.
Overpriced. And infuriatingly so. Posted via Moto Maxx
Shame on you, Sony. You need the clout of Samsung and LG to be able to offer phones at those prices. The fact that you gimped the fingerprint sensor AGAIN on the X like you did with the American Z5 is even worse. If you're in the market for a Sony, get the Z5, which is discounted now. The one thing they have going for them is their update schedule, so their phones will age better, which makes buying their flagships from last year a smart decision. Posted via my Droid Turbo 2 that I wish were unlocked
I don't think I'd include LG in that list... Their mobile division is not doing so good. And in the UK at least, virtually nobody buys them from what I can see. Posted via the Android Central App
Yeah, you're right... I should've said Samsung and Apple. Posted via my Droid Turbo 2 that I wish were unlocked
Not a lot buy them here in the US as well. Every place I look I see Samsung and iPhones.
Yet, LG has already surpassed Sony in sales across Europe. Which means hypothetically many European customers have switched from Sony to LG.
Alex can you confirm that the USA X Performance will NOT come with a fingerprint sensor?? I heard this rumor from another site.
Probably because they had to do the same thing for the Z5 line. Believe it was a patent dispute and it was cheaper for Sony to make that change for US models. Still, it's more of the same from Sony. I thoroughly enjoyed my Z3 and if the camera was more consistent, I'd still own it. Nothing since then has been an improvement. Posted via Moto Maxx
Yeah I still have and love my Z3C but only use it for music. No fingerprint reader is a deal breaker for me and I am a huge sony fan. After having a phone with a fingerprint sensor to unlock I can't go back to typing in a code to unlock my phone again.
Sony can kiss my a$$ with them prices Posted via the Android Central App
The XA looks like the best value. But man, those specs really bring it down. The X Performance has the worst value. It's definitely not worth $700. Sony seriously has to work on their pricing. Aw man, I was hoping they would do better.

Show more comments

Get the Android Central Newsletter