Google's YouTube rumored to be buying video game streamer Twitch for over $1 billion

Twitch website hero
Twitch website hero (Image credit: Android Central)

Google's YouTube is reportedly going to acquire popular video game streaming service, Twitch for more than $1 billion. Twitch lets Xbox and Playstation gamers share and watch live gameplay footage, and they claim more than 45 million visitors a month. According to Variety:

The deal, in an all-cash offer, is expected to be announced imminently, sources said. If completed the acquisition would be the most significant in the history of YouTube, which Google acquired in 2006 for $1.65 billion. The impending acquisition comes after longtime Google ad exec Susan Wojcicki was named CEO of YouTube earlier this year.

Depending if and how the deal ultimately shakes out, the price of Twitch could be almost two-thirds of what Google paid for YouTube itself. It would also give YouTube even greater reach in the online video space, something that will no doubt be looked at closely by federal regulators.

If you use Twitch, how would you feel about Google and YouTube taking over the service? Love the idea or hate it enough to consider switching over to Major League Gaming?

Rene Ritchie has been covering the personal technology industry for almost a decade. Editorial Director at Mobile Nations, analyst at iMore, video and podcast host, you can follow him @reneritchie on [Snapchat](, [Instagram](, or [Twitter](
  • Seems like a great deal to me but time will tell if it really is it not. Posted via Android Central App
  • I love this. It means Twitch will be around for long time to come. Hopefully it will also mean more opportunities for streamers to find income and larger audiences.
  • You guys forgot to add PC gamer's. Posted via Android Central App
  • The Glorious PC Gamer Master Race will not be forgotten!
  • All hail Leroy Jenkins
  • I feel like Google would do a decent job, but something still doesn't sit right with me. As much as I like Google, I enjoy competition. Posted via Android Central App
  • My opinion as well. Twitch is great as it is, and I like that Youtubers have the Twitch alternative.
  • Que the nasty comments from the same people who whine about Google account integration in YouTube in 3..2..1.. Posted via Android Central App
  • Go to wpcentral for the lols Posted via Android Central App
  • The people over there are definitely crazy o.O Posted via Android Central App
  • More like ignorant and whiny. Posted via Android Central App
  • It needs a shake up anyway. I just don't see it as worth using yet so with YouTube and Google's hand in the cookie jar then maybe it will evolve to something better. For some reason though I feel better if they get it rather than Facebook. Posted via Android Central App
  • Its definitely worth it. If someone subscribes to a streamers channel for $5.00 Twitch gets 2.50$ and the streamer gets $2.50 per user per month. Now some streamers have 2k+ subscribers and there are thousands of channels. It adds up to a lot Posted via Android Central App
  • Funny you forgot to mention that you can stream PC games with twitch when you take into account that the top games in the platform are PC games. This could be very good, and could be very bad... Maybe we will see twitch integrated in google Tv eventually so you can stream your gameplay.
  • Nobody forgot about PC gamers. Just no one really cares about PC gamers. :-) XBox and Playstation is like saying "Peanut butter and Jelly" and PC is like... Bread. No one says "I'm going to have a peanut butter, jelly, and bread sandwich" -------------------------------------------------- I told my friends that I see ghost... Everywhere. That they were walking amongst us... They called me crazy. Then showed me a phone with a pixel density higher than 326... I told them I didn't see anything. They called me crazy again. I told them since I see ghosts and they see more pixels than the average human eye that I have a suggestion. We form a new Justice League based off our powers that we see stuff that no else can see! Status: Now Hiring
  • Looks like you never used twitch... The most watched game is League of legends, a pc game.
  • Watching folks play video games... Yeesh. Posted via Android Central App
  • yeah i said that too
  • No different than watching sports. In fact, if you watch league of legends it is pretty darn close to watching a mainstream sport.
    Posted via Android Central App
  • Yep, I still don't get this... Posted via Android Central App
  • Yessss Posted via Android Central App
  • Have you ever been on twitch? The strong majority of games are PC games, the number one being League of Legends. Posted via Android Central App
  • Over half of the content on twitch is PC gamers. Posted via Android Central App
  • I expected Microsoft to snap up Twitch first but looks like Google beat them to it.
  • Microsoft is the worlds slowest company so No surprise
    Posted via Android Central App
  • WPcentral is going nuts over this
  • And you're suprised. They hate anything Google.
  • I love it lol Posted via Android Central App
  • I'm simply amazed that all these companies who have the money to purchase other assets for billions with a "B" don't have the money to give their employees a raise. Posted via Android Central App
  • I completely agree sir, lol, I work for one of them
  • Who says they aren't getting raises? I bet everyone in the company is seeing nice bonuses all the time. Posted via Android Central App
  • What about at&T or dish, or Verizon, or.... Posted via Android Central App
  • AT&T has a massive employee base. While they could probably afford to pay them more, it would be fiscally irresponsible to pay every single one of them much more. Besides, the phone companies aren't making constant billion dollar buyouts like Google or Facebook, who do happen to pay their employees very well. Posted from my Motorola Moto G
  • At&t is looking at buying DirecTV for were saying? Posted via Android Central App
  • Google employees are very well compensated for the work they do. Posted from my Motorola Moto G
  • Well played Google
  • Awesome. Maybe twitch won't suck then. ಠ益ಠ
  • I dunno, it'll still be full of Twitch users.
  • Twitchy Twitchers? Posted via Android Central App
  • Raise your dongers Posted via Android Central App
  • I think Google is becoming skynet. Posted via Android Central App
  • I left the gaming scene a couple months ago, so I don't care much from that angle. However, this is definitive proof that YouTube is looking to enter the streaming business. Posted via Android Central App
  • With lots of ads. Which is why I'm leaving Twitch before the inevitable. Posted via Android Central App
  • And going to where? Azubu? Because that is kind of a joke.
    Posted via Android Central App
  • You do know twitch already has ad's right? I doubt the much will change with the service other then maybe more integration with YouTube and possibly streaming games from mobile devices. Its all about the user base which is getting bigger and bigger at a pretty explosive rate especially with consoles having the service built in, just like when Facebook purchased whatsapp.
  • One Billion Dollars. Most people have no clue how much money that actually is. Posted via Android Central App
  • Then you must be a Billionaire Posted via Android Central App
  • Offhand, I'd say one billion dollars.
  • wow, very impressive!
  • THe comments over there at WPCentral are really priceless. I think some of them are ready to off themselves....
  • I can already imagine all those copyright infringement bans on people that stream with music playing in the background..
  • How could they allow this? Surely IT law has come along far enough to identify a monopoly when it sees one?! Posted via Android Central App
  • Twitch has competitors, but they just have smaller userbases.
    Posted via Android Central App
  • The monopoly in question is Google. Not Twitch. Posted from my Motorola Moto G
  • What has Google monopolized? People seem to get "big" and "Monopoly" mixed up. Name one portion of Google's business that they have monopolized. Just because Youtube is the biggest streaming website, doesn't mean it's a monopoly. There are THOUSANDS of videostreaming sites that YouTube does not hinder, be it porn. So no monopoly there.... Search Engine? Bing...Yahoo.... Mobile/tablet/"desktop" OS's? (Android/Chrome) ...IOS...Windows...Ubuntu..... So if Google buys that's the only live streaming service equally accessible to everyone on the net? Answer : no
    Posted via Android Central App
  • Just for clueless AndroidCentral's editors - Twitch's main streamerbase are PC streamers, it has very few "Xbox and Playstation gamers who share and watch live gameplay footage" (actually none who can regularly attract 8-12k simultaneous viewers per channel every day or 200k+ channel viewers during large LoL tournaments) ;-) That said, it can be a good thing for Twitch and the streamers since Twitch's infrastructure is already severely overloaded (especially their chat servers) and it will be easier for Google to negotiate routing agreements with larger ISP's in USA (since "net neutrality" won't exist anymore in this 3rd-world country). Hopefully Google will focus on improving it and won't start screwing it up with nonsense experiments, otherwise many streamers can always go to Ustream or other similar services.
  • I'm pretty sure the only real competitor to twitch right now is azubu, and that hardly counts.
    Posted via Android Central App
  • Seems fair enough to me. Hopefully the streamers can continue what they're doing for a very long time with the backing of Google. Posted via Android Central App
  • This could be interesting. I wait to see how this shakes out especially for the current Streamers and the community Posted via Android Central App
  • You'll have to link you Google+ account and use your real name for credibility!!! Duh Posted via Android Central App
  • Let's not forget Justin TV was the origin before Twitch branched off of it. Does this deal include parts of jtv or Twitch and Twitch only. Hmm. But if this happens streamers will have to restrict their music which kinda sucks. Posted via Android Central App
  • I live stream COD and GTA game play. I think it would give my channel more support but id like to see what they are going to do to make it better before I would jump on the band wagon. Posted via Android Central App