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You can't help but look at Google Home Max — the large, $400 version of Google Home — and come to the conclusion that Google is sticking its nose where Sonos (opens in new tab) has been for years.

That's not to say that Google hasn't done well in the realm of wireless music. Its Chromecast protocol made it ridiculously easy to "cast" music to any compatible speaker, or a speaker affixed with an inexpensive Chromecast Audio dongle (opens in new tab).

But Chromecast and Sonos are not the same thing. It's not meant to be Sonos. And it isn't Sonos. That's not the fault of the Google Home Max, which is a perfectly capable speaker and a great entry into the Google Home line. Conversely, Sonos — even in its new "open" incarnation — isn't Chromecast. It's way more of a closed loop, with purpose-built hardware married to a software experience that looks to bring together all sorts of audio services.

No, Chromecast isn't Sonos. Neither is Google Home. And it's not trying to be Sonos. But maybe it should, if only just a little. And here are three reason why:

See Sonos at Amazon (opens in new tab)   See Google Home Max (opens in new tab)

Changing speaker groups on the fly

Changing speakers in Sonos and Google Home

From left: Changing speakers in Sonos, Cast targets in Google Play Music, and groups in the Google Home app.

I have five Sonos speakers in my house. Sometimes I want them all to crank together. Sometimes I don't. What I don't want to have to do is create separate virtual groups for every possible combination, which is what I have to do for Chromecast targets in the Google Home app.

No, Sonos does this better. You just open the app, tick the checkboxes for the speakers you want active in a current group, and that's it. (Or just toggle "everywhere" to blast everyone.)

And you can do this on the fly. You don't have to start and stop what you're listening to or switch from the music app to some other controller app.

And that leads us to ...

One app to rule them all

I was never really a fan of the Sonos app until it got a major revision this fall. But the overall idea is great, and that has more to do with Sonos as a system, really.

Sonos brings multiple music sources under one roof. A whole lot of music sources. (Not just music, actually.) Consider:

Apple Music. SiriusXM. Google Play Music. Amazon Music. Pandora. Spotify. Tidal. TuneIn. Deezer. I Heart Radio. Pocket Casts. Slacker. Stitcher. ... You can find the whole list here (opens in new tab). And it'll easily do locally sourced music, too, such as on a home server.

All of those music services — searchable — in a single app. I don't use Apple Music, but my wife does. So we have her account tied in, alongside my Google Play Music account, for starters. Don't expect the Google Play Music app to ever pull in other music services. (And as a competing service, it really shouldn't. Sonos, on the other hand, is selling hardware.)

And it's not just a single mobile app we're talking about. Sonos also brings the experience to native desktop apps — something Google never really does. That's an oversight it should at some point rectify. But it's also something I wouldn't hold my breath for.

Huge gaps in speaker quality

Google Home, Play:1 and Play:3

From left: Sonos Play:1 ($150 at Amazon), Sonos Play:3 ($250 at Amazon), and Google Home ($129 at Google).

Google Home Max competes nicely with the Sonos Play:5. It's a good, high-end speaker, even though the Play:5 wins out in my ears. Not by a whole lot, but enough that it's noticeable when the two are side by side.

Where Google falls off is on the low end of the category. The original Google Home can't hold a candle to the Sonos Play:1, or the newer Sonos One, which has Amazon Alexa built in and will support Google Assistant sometime in 2018.

This has led to some interesting changes at the end of 2017. The original Google Home, which started its life at $129, can now be had for about $80. The Sonos Play:1 is now down to $150. And the Sonos One is $200.

Google Home just doesn't have anything near the quality of Sonos' entry-level speaker. And given the price of the OG Google Home, I'm not sure it can.

See Sonos at Amazon (opens in new tab)   See Google Home Max (opens in new tab)

11 Comments
  • Neither one is a high end speaker. They are not even mid fi. Both speakers are low quality with cheap drivers, cheap enclosures and weak amps. It's ok to put up with their low quality because of convenience but let's not call them high end
  • You seem to be missing the point of the article. No one is saying they are audiophile grade speakers, and the Sonos speakers sounds better than one would expect looking at what it is. It sure as hell surprised me, and I have $1,000s in commercial brand and custom made audio equipment. No need for audiophile snobbism here. Not to mention you can get a Sonos controller to pair with your high end speakers or use Chromecast all with lossless high bit files for those golden ears of yours.
  • Are you kidding me! Not high quality? Maybe your hearing aide battery needs to be replaced. The play5 sounds so increable that after I bought one and listened to it I went right back to Bestbuy and bought another. I tried the Google Max but found it could not match the play5. My 2 cents.
  • Sonos is a great ecosystem abd love the sound but it would be nice to see a soundbar from Google that pairs with 2 max devices to give 5.1.
  • Alexa lover strikes again
  • I was trying to continue my comment but the mobile site really is finicky... anyway, ..... strikes again but what you don't get with Sonos is Assistant.... Alexa is so inferior to Assistant that it should have been pointed out.
  • Agree. The big difference is Alexa requires commands that you have to memorize versus the Google Assistant supports natural language for most things.
  • Google Assistant is coming to Sonos in 2018 so that should only be a short-term limitation.
  • Brother has the Sonus 5 and me the Max. We both agree the Max just sounds more clear than the Sonus which is not surprising as Google s using AI to optimize the sound to the room.
  • How about a comparison between the Google Home Max and the JBL Link 300?
  • I've recently been trying Chromecast to decide whether to replace my Sonos system with a cheaper Chromecast & Google Home setup. I've decided to stick with Sonos. Key factors for me: 1. I like that with Sonos I can play different music on different speakers around the home from a single music service. I can't seem to achieve this using Chromecast because each Chromecast enabled app only seems capable of controlling a single stream. Or am I missing something? 2. In my experience, the reliability of Sonos has been rock solid. This has not been my experience with Chromecast. This may be down to imperfect wifi conditions in my home which may go away if I invest in a new router. But the fact that Sonos can function immaculately in such an environment is impressive and gives me a lot of confidence in their system. This is likely due to Sonos's dedicated mesh wifi network. 3. Sonos will soon support both Alexa and Google Assistant meaning I will have future flexibility in which voice assistant to use. 4. Like point 2 in the article, I'm also a fan of their model of having a central controller app from which music services can be accessed (something many consider to be a limitation). Limitations of Sonos like higher price and absence of a couple of audio services I'd ideally like to have are not deal breakers for me given the above benefits.