Facebook changes company name, is now called 'Meta'

Mark Zuckerberg Meta
Mark Zuckerberg Meta (Image credit: Meta)

What you need to know

  • Facebook announced a significant company shift during its Connect conference.
  • The company will now be known as Meta.
  • The change highlights Meta's focus on the metaverse and connecting users.

Facebook has a new name. Not the app, but the company. At the annual Connect conference on Thursday, CEO Mark Zuckerberg announced that the company's new name is "Meta."

The name is meant to evoke the new focus on building the metaverse, what Meta envisions as the natural evolution of the internet where users interact using all sorts of devices from AR to VR and even the best Android phones.

It's also meant to separate the company from the social media app, and better envoke the various platforms and projects Meta is involved with beyond Facebook. During the presentation, Zuckerberg spoke about how the company has grown beyond just a social media app and has transitioned into a company focused on connecting people, whether through WhatsApp, Instagram, or its VR platform with the popular Oculus Quest 2.

The name change follows a somewhat similar move made by Google in 2015 when it restructured and established Alphabet as its own parent company in an effort to make the company's businesses "cleaner and more accountable." However, Zuckerberg isn't announcing any major changes to its business with the rebranding, as noted in an interview with The Verge:

There's the financial reporting and segment reporting. There is the brand. There will be the account system. We're not making org changes today as part of that. That might be something that I'll consider in the future, but I don't think that's something that's near term on the horizon.

Zuckerberg spoke of these reporting changes during the company's recent Q3 earnings where he stated that Reality Labs, which is responsible for the company's VR/AR efforts, will be reported separately from the company's other products. This will allow investors to better track the progress being made as Meta continues to advance these experiences.

With launches like the new Ray-Ban Stories and its growing commitment to VR/AR experiences and the metaverse, Meta has indeed grown into a much different company from what it once was.

That said, Meta continues to face a myriad of antitrust battles that a simple name change won't fix, even if it makes it easier to separate the company from the Facebook app. Recent troubles have targeted Meta's other app, Instagram, and the harmful effects it has on teens, and it seems the company still has its work cut out in order to clear the air around its platform.

Derrek Lee
News Editor

Derrek is a long-time Nokia and LG fanboy who loves astronomy, videography, and sci-fi movies. When he's not working, he's most likely working out or smoldering at the camera.

  • It worked! I forgot about their election rigging, fact manipulating, support of human trafficking, etc! Amazing! Who knew a name change would fix all of that??
  • An admission by fb of just how toxic the company has become. Changing the name won't do anything to change the behavior. It's still as corrosive to society and democracy as ever. Zuckerberg and his lieutenants are all talk and feaux concern with no tangible change ever being implemented. That whistle-blower is the real change agent.
  • Can only say... Meh-ta...
  • Meta (ME-TA) is a German name meaning Pearl. It was my mom's middle name since my grandmother was German. If she was still alive I'm sure she would change it female name and that was my mother's middle name. If she was still alive she would most likely change it. Name has been around longer than (met-A) for metadata. But if Zuckerturd is interested, I have some other four letter word suggestions; in fact one goes with his name ZuckerTURD!
  • "Major shift"? Seriously? How is a name change a "major shift"? A major shift would be a change in what the company does...I see nothing to indicate a fundamental change there.
  • Coming from Facebook, all this is pure window dressing and about as useless. That is like an alcoholic announcing drunk driving only during certain days of the week. But I do find that photo of Zuckerberg pretty funny. He really looks like (and is) the a-hole "The Social Network" established him to be back in 2010. And that was a movie. Reality is much worse. Meantime Facebook will unfortunately continue its destructive and parasitic presence unhindered...