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Age-based app ratings now showing in Google Play Store

Google back in March announced that all Android apps in the Google Play Store soon would display age-based content ratings. Developers would answer questions in a fairly simple survey (I've done it a dozen times now) and in turn would receive a rating from the International Age Rating Coalition. (More on that here.)

Today, those ratings have gone live in the web version of the Google Play Store, visible just under the app ratings. (Presumably the app-based Google Play Store will show them soon, too.)

The ratings can vary a tad depending on your region. In the United States, they break down as follows:

  • E: Suitable for all ages but "May contain minimal cartoon, fantasy or mild violence and/or infrequent use of mild language."
  • E10: Suitable for everyone age 10 and up
  • T: Suitable for teens age 13 and up. Throws the possibility of crude humor and minimal blood, simulated gambling and the possibility of strong language into the mix.
  • M: For age 17 and up, may include intense violence, blood and gore, sexual content and strong language.
  • AO: Adults only, ages 18 and up. Intense violence, graphic sex and gambling with real money.

It's not a perfect science. The Android Central app — you can download it here (opens in new tab) — for instance is rated E10. That's not to say that you can't quickly run into something you might not want your 10-year-old to see. And, ff course, apps will still have to abide by the Google Play guidelines, but think of these as quick-glance ratings, a helpful tool for parents. And more tools are always good to have.

9 Comments
  • You can see the ratings in the Play Store 5.6.6 update
  • I'd rather see an age based review section. That way app reviews could have all the "This app is just dum" tweener posts automatically removed.
  • I was getting ready to post the same thing. Be especially helpful multi play games so you have an idea if you should even bother playing. I don't like to buy something that makes me babysit someone else's kid on time I'm wasting to relax. Posted via the Android Central App
  • I used to get a chuckle out of all-ages apps rated "Immature". Ironically, a lot of the adult apps were the immature ones, in the sophistication sense of the word.
  • @philnickinson You have a typo. Ff should be of. Posted via the Android Central App
  • I find it kind of odd that the last two ratings are only separated by one year - 17+ vs 18+. Not much difference in my opinion. Posted via the Android Central App
  • In some criminal justice senses there is a big difference.
  • Interesting how the android central app was rated E10 in america but PEGI 3 in Europe lol. I know it's because they're different systems, but it is interesting how in the US you have to be 10+ but in Europe only 3+.
  • That would explain all the whining from Europeans about services not being available there. Now I know they are just toddlers in need of a nap.