Xperia Z.

A T-Mobile store in Prague has found a way to make everyone interested in the Xperia Z -- putting it in the hands of swimsuit models. Taking advantage of the Xperia Zs water-resistant design, both male and female models (look after the break, ladies) took turns in the showers with the Zs, and we assume the crowd was pleased with both the phones and the show.

The Xperia Z looks like a very impressive phone on its own, but advertisement like this certainly can't hurt. Hit the break to see the rest of the pictures.

via: Xperia Blog


Reader comments

Wet swimsuit models remind us we want the Xperia Z


If they did this in the US... there would be some issues like store furniture movin. you got to love the mind set of the folks over seas..... she should showed just a lil bit more of the tat... that would have drove sales even further

Finally! If I had a dollar for everytime I was hanging out in the shower wearing a bikini trying to make a phone call...

I didn't put the brain cycles towards thinking about the Xperia Z and it's water resistant abilities before.

I just did now.

Good job.

If people find this titillating and/or effective marketing they seriously need to get out more. It's about as exciting as looking at the swimsuit section of a department store catalog.


If they put Catherine Zeti-Jones(yes, "Zeti" not "Zeta" :) ) in there,
they can probably sell a thousand phones in one hour! :)

I think her top is 2 big but her ass is pretty damn nice and the.wet phone is interesting also I can't wait 2 get home and hop in the shower and call one of those 1-900#'s and lather up with body wash, call me weird but I like it, like it yes I do!

"advertisement like this certainly can't hurt."

Actually it can. Using girls in bikinis alienates half of your audience and patronises the other half.