The phonebook-on-steroids app company, Truecaller, has announced a partnership with Intex Technologies, one of the top handset makers in India, to replace the native phone dialer with the Truecaller experience. Launched in 2009, Truecaller has managed to reach a user base of 100 million in India.
The new Intex Aqua Young devices will now incorporate the Truecaller and Truedialer applications. Priced at ₹5,090 ($78), the handsets are already available across the country. With the integration, Intex Aqua Young users will be able to identify more than 2 billion numbers on incoming and outgoing calls, block unwanted calls or hidden numbers, as well as protect themselves from known spammers with a community-built database.
According to Nami Zarringhalam, co-founder and Chief Strategic Officer, Truecaller:
"Over the years at Truecaller, innovation has been a key priority, and developing the best products to solve a global problem has enabled us to focus on growth and building strategic partnerships with key ecosystem owners who share our vision. This partnership demonstrates how innovative products and solutions can change the face of an industry, and we're excited work together to bring this product to the market."
In the past, Truecaller has had strategic partnerships with Microsoft, Tata DoCoMo, and Twitter to increase touch points with consumers.