Of the 52.8 million phones that were shipped in India in Q1 2016, 67% were locally assembled, according to CyberMedia Research. YoY sales saw a 4.7% decline, and a more drastic 12.8% decrease compared to Q4 2015. On the bright side, the government's "Make in India" efforts are bearing fruit, as more and more international vendors are starting to set up manufacturing facilities in the country.
The smartphone segment saw 23.6 million shipments, with Samsung leading the way followed by Micromax and Intex. The average selling price of phones has seen an increase to ₹12,983, up from ₹10,364 in Q1 2015. Commenting on the change, CMR's lead analyst Faisal Kawoosa said:
We saw for the first time, price band of Rs 10,000 – 15,000 contributing the maximum (22%) towards the Smartphone shipments. Usually, the prime contributor used to be the price bracket of Rs 6,000 – 8,000.
This increase has been primarily due to introduction of shipments by LeEco and launch of new handsets / significant increase in shipments from Lenovo, Oppo, LG, Panasonic, Micromax, Intex, LYF (RJio) and Vivo in Rs 10,000 – 15,000 price bands.
Some of the Smartphones that have done exceptionally well in this price band include Lenovo's K4 Note, LeEco's Le 1S, Micromax's Canvas Mega 4G, Huawei's Honor 5X and Intex's Aqua Freedom.
With 4G set to become mainstream following the imminent launch of Reliance Jio's network, 4G-enabled phones will see an uptick in sales in the following quarters.