Ice Bucket Challenge

Google's co-founders Larry Page and Sergey Brin are the latest to take the Ice Bucket Challenge — which as the name suggests involves filling a bucket full of ice and water, dumping it on yourself and challenging someone else to do the same. The idea behind the challenge is to raise awareness for Amyotrophic Lateral Sclerosis (ALS), a neurodegenerative disease that affects nerve cells in the brain and the spinal cord. ALS causes muscle spasticity, muscle loss, and makes it harder to speak, swallow and breathe.

Other tech executives that have undertaken the challenge include Microsoft CEO Satya Nadella, who incidentally extended the challenge to Google's Larry Page and Amazon's Jeff Bezos; Apple SVP Phil Schiller, Apple CEO Tim Cook, Facebook CEO Mark Zuckerberg and Twitter CEO Dick Costolo. Our colleague and iMore EiC Rene Ritchie also got doused to raise awareness for the disease. To know more about the charity and the money raised for ALS, check out the ALS association website.

Who would you like to see take the Ice Bucket Challenge? Let us know in the comments below.

Source: Google+