Google Play TV

Prices start at £1.89 per episode, £2.49 for HD

Don't be fooled by the fact that the app itself is still called "Play Movies" — Google Play TV has landed on British shores this morning. Individual episode prices start at £1.89 for SD or HD for £2.49, and season bundle prices vary depending on the series. Like Play Movies, purchased TV content can be played on the web or through the app on Android.

Google Play TV is offering a mix of British and American shows — highlights include The Walking Dead, Breaking Bad, Top Gear and Doctor Who. (There's also something called "Honey Boo Boo," which looks positively terrifying.)

So Brits get a pretty wide selection, including many shows that haven't made their way to rival service Netflix in the UK yet (thought admittedly it's still lagging behind iTunes). What's more, to celebrate the launch, pilot episodes of Battlestar Galactica, The Big C and Justified are free, too.

British Google Play users can fire up the Play Store app now to start browsing content. Let us know if you find any gems.