Chrome Data Compression

Save substantially on your mobile data usage when using Chrome and Youtube

As the Google I/O 2013 keynote gets moving along, Google is getting into some of the new technology it is using to save users data when using their products. First up is an update to the beta channel of Chrome for Android, which adds a "data compression" option in the settings to cut down on data usage. When turned on, it will use a compression proxy to pass pages through, converting images to the WebP format (which are 30-percent smaller than JPEG) and compressing all components of the page. The example given over a month of browsing with this Nexus 10 tablet above is a 46-percent savings in data usage. That's a big deal on today's limited data plans.

Also on the data usage front, Google is announcing that Youtube will start making the move to supporting the VP9 video format as a possible replacement for H.264. You don't have to know much about what VP9 does behind the scenes, but the end result is raw data savings with no loss in quality. Google used the example of a short HD video clip in VP9, which used about half of the bandwidth (~150MB vs. over 300MB) when compared to H.264. 

There are 8 comments

Eclectech says:

This is an awesome initiative!

Opera users have as usual been enjoying these features for years.

Welcome to 2011.

kinster02 says:

It goes to show you how much no cares about Opera.

John-Smith says:

I thought they said in the keynote that it wasn't going to start rolling out on youtube till the end of the year?

sddfdds says:

The data compression feature is already present in the beta channel. Is this being promoted to stable?

BW says:

Does the data compression feature affect the speed of how pages load?

Grahaman27 says:

less content to load, but more processing power to load it... might be a break even thing.

PaulDE says:

New VP9 format is good for mobile, not so for my uses though. Liked being able to download H.264 videos in .mp4 format in the desired resolution through the clicktoflash plugin.
Would be horrible if that would mean that i'll have to convert those damn videos for usage on devices that have no VP9 support.