Optimus 3D

AT&T has announced the LG Thrill 4G -- their branded version of the LG Optimus 3D (check out our hands-on).  They are marketing the Thrill as the first U.S. smartphone with a glasses free 3D display -- a 4.3-inch stereoscopic LCD.  Toss in the OMAP 4 dual core, dual channel 1GHz CPU, dual channel RAM and 8 GB of on-board storage memory and you have what many have been looking for.  Pricing and availability weren't announced, but we expect to see it sometime in the second quarter of this year.  The full press release is after the break. [PRNewswire]

Pair of 4.3-inch Smartphones For Best-in-Class Portfolio Include the LG Thrill 4G With Glasses-free 3D Experience, in Addition to the HTC HD7S, an Exciting Addition to the Windows Phone Portfolio

DALLAS, March 21, 2011 /PRNewswire/ --
Key Facts
  • AT&T* announced two new leading-edge smartphones, the LG Thrill 4G and the HTC HD7S, will be added to the industry's best portfolio of mobile phones.
  • The LG Thrill 4G is the first U.S. smartphone that will feature a "glasses-free" 4.3-inch stereoscopic 3D display plus 4G speed capability on the nation's fastest mobile broadband network.
  • Beyond its 3D screen, the LG Thrill 4G features a dual-core, 1 GHz processor, and a 5-megapixel dual-camera that allows you to shoot and share high definition videos and images in 3D.
  • The HTC HD7S adds to the best portfolio of Windows Phones with its 4.3-inch, WVGA, super LCD display, 1 GHz processor and 5-megapixel camera with dual-LED flash.
LG Thrill 4G
The LG Thrill 4G will be exclusive to AT&T customers and reach AT&T stores in the coming months.  Running the first dual-core, dual-channel 1 GHz processor in the U.S. and based on the Android 2.2 platform, LG Thrill 4G will be among the first to deliver a glasses-free 3D experience to U.S. customers and will allow users to shoot 3D video and 3D stills with the dual 5-megapixel stereoscopic camera.  In addition to apps and games from Android Market, LG Thrill 4G will offer 3D content via the "LG 3D Space," which houses 3D games, video clips and images for quick, convenient access.  
Preloaded with 16 GB of memory (8 GB onboard plus an 8 GB MicroSD card), the LG Thrill 4G will record 3D video at 720p resolution and 2D at 1080p quality.  The smartphone will be able to play video back in high definition through the HDMI-out port on the device or stream content wirelessly through DLNA technology.
The HTC HD7S will be the largest screen on a Windows Phone from AT&T and will include the latest version of Windows Phone software that offers many new benefits including the ability to copy and paste text.  A powerful 1 GHz processor will power the unique Windows Phone experience and any of the more than 10,000 applications available for download or purchase from Windows Marketplace. In addition, with the preloaded U-verse® Mobile application, qualifying AT&T U-verse customers can download and watch hit TV shows on their Windows Phone.  Non-U-verse customers can subscribe to U-verse Mobile for $9.99 a month and choose from a broad selection of programming to watch on their Windows Phone.  This new AT&T smartphone will be the first HD7 model from HTC in the U.S. with an improved super LCD high resolution display. The HTC HD7S will be available in company-owned AT&T retail locations and online at www.wireless.att.com in the coming weeks.
"AT&T customers know that we offer the best lineup of cutting-edge smartphones in the country.  Our first 3D phone plus a new, leading Windows Phone underscore our commitment to continue to offer the best," said Jeff Bradley, senior vice president, Devices, AT&T Mobility and Consumer Markets. "2011 is going to be another landmark year for us with more best-in-class devices."
AT&T Smartphone Portfolio
AT&T is the leader in smartphones and expects to widen that lead in 2011. The LG Thrill 4G is the latest proof point in AT&T'scommitment to an industry-leading Android portfolio in the U.S., including 12 new Android smartphones in 2011.  For further details please visit www.att.com/thrill4g.  AT&T is the leader in Windows Phones, offering the only portfolio of Windows Phone 7 devices, now including the HTC HD7S with its 4.3-inch screen.   For further details visit www.att.com/htchd7s.
The LG Thrill 4G is one of more than 20 4G devices AT&T plans to deliver in 2011. AT&T has completed the deployment of HSPA+ to virtually 100 percent of its mobile broadband network, which enables 4G speeds when combined with Ethernet or fiber backhaul.
4G speeds delivered by HSPA+ with enhanced backhaul. Available in limited areas.  Availability increasing with ongoing backhaul deployment. Requires 4G device. Learn more at att.com/network.  Actual speeds experienced will vary and depend on several factors, including device, location, capacity, facilities, and other conditions.
Important Information about 3D.  Response to viewing 3D content varies by individual. Some viewers may experience discomfort (such as eye strain, eye fatigue, dizziness or nausea) while watching 3D content. If you experience any such symptoms, immediately discontinue use of the 3D function and do not resume until the symptoms have subsided. Viewing 3D content for an extended period of time may increase the likelihood of the above symptoms.  Frequent breaks are recommended when using 3D functions. Parents should speak to a physician before allowing children under the age of 5 to view 3D content.
Geographic and service restrictions apply to AT&T U-verse services. Call or go to www.att.com/u-verse to see if you qualify. U-verse Mobile:  Download and watch capability available for select content and requires select devices, Wi-Fi connection, and qualifying U-verse TV plan or monthly subscription fee.  Standard data charges may apply.
*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.
About AT&T
AT&T Inc. (NYSE: T) is a premier communications holding company. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation's fastest mobile broadband network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile broadband and emerging 4G capabilities, AT&T also offers the best wireless coverage worldwide of any U.S. carrier, offering the most wireless phones that work in the most countries.  It also offers advanced TV services under the AT&T U-verse® and AT&T | DIRECTV brands. The company's suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive are known for their leadership in local search and advertising.  
Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com.  This AT&T news release and other announcements are available at http://www.att.com/newsroom and as part of an RSS feed at www.att.com/rss. Or follow our news on Twitter at @ATT.
Cautionary Language Concerning Forward-Looking Statements
Information set forth in this news release contains financial estimates and other forward-looking statements that are subject to risks and uncertainties, and actual results may differ materially. A discussion of factors that may affect future results is contained in AT&T's filings with the Securities and Exchange Commission. AT&T disclaims any obligation to update or revise statements contained in this news release based on new information or otherwise.
© 2011 AT&T Intellectual Property. All rights reserved. Mobile broadband not available in all areas. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

Reader comments

AT&T announces the LG Thrill


"They are marketing the Thrill as the first U.S. smartphone with a glasses free 3D display -- a 4.3-inch stereoscopic LCD. "

"LG Thrill 4G will be among the first to deliver a glasses-free 3D experience to U.S. customers"

hmmm.. so it's the first, no wait it's one of the first meaning there will be other phones w/ same technology at the same time..... You almost had me AT&T. I almost believed you were the first.


:) Corp double-speak for "If we can get this one out before Sprint gets theirs out, ours will be first with 3D screen tech that nobody really wants"

I wonder if this is the version of the Optimus 3D that appeared up in the "Rio" trailer that is currently showing before "Rango" in theaters.

Tell me why everyone thinks AT&T is doing the wrong thing? I dont understand. Before they made android look pitiful, and they had the iphone. But now they are doing all the right things and still getting hated on.

Because EVERYONE knows that Sprint is announcing the Evo 3D TOMORROW! This LG Thrill is not the least bit original. It's just the Optimus 3D that debuted at MWC with AT&T's, so-called, 4G radio. AT&T is clearly doing this to try to upstage Sprint.

Of course this is their attempt at upstaging Sprint...

Thing is, Sprint still has the upper hand with the better processor, 1.2GHz dual core, new Snapdragon....

we shall see.

Benchmarks seem to point to the order of power being OMAP->Tegra->Snapdragon in last. It remains to be seen if 200Mhz will change that.

Those names are merely brand names from TI, Qualcomm, etc. Who is to say that every OMAP that TI produces, single or dual core, will outpace the rest? Have you seen benchmarks for dual core OMAPs and Snapdragons? I've only seen single core chip tests.

Welcome to the world of corporate competition, where everyone tries to upstage everyone else.

Since there has been absolutely no announcement by Sprint, some might say the probably announcement of the Evo 3D is Sprints attempt at upstaging AT&T.

At&t has this, Sprint has the EVO 3D, and Verizon has........oh yeah nothing. The thunderbolt is just a revamped EVO. GET YOUR ASS IN THE GAME VERIZON!!!!!

Most likely it will be. However, I'm betting Sprint owns the Evo name, not HTC. Also, leaks aren't the most reliable.

Not saying it won't be HTC, it probably will be, but we cannot be sure.

This whole "who trademarked what" argument is never going to die...

Point is, the Evo line is exclusive to Sprint... I dont care who trademarked it.

fad? the technology is real, novel, and quite impressive. just take a look at the Optimus 3D hands-on from MWC. the "fad" has barely begun. why are you so against it?

This fad started with Avatar and is abused in the movie industry to jack up ticket prices, moved to HDTVs (which are already dropping to clearance prices) and now to phones. I believe its just a gimmick til they can think of something better.

Yup, fad, huh?

Just like blurays "Im not gonna buy into those, their expensive and my dvds look great"

DVDs! "My VCR still works so why am I gonna trade in for better technology?"

Flat screens, touch screen phones, the list of "fads" goes on, man.

3D is going to be that type of technology that rudely busts in like Mr. KoolAid and doesnt leave. People will drink the KoolAiD!


Unless you have a 3D TV and/or a 3D computer display, just how are you supposed to enjoy the 3D pics and videos you shoot with this? Just on a 4.3" display on the phone that you pass around and show people? How do you share that with others? You don't. What's the point for most people?

No the EVO name is a trademark of sprint, so unless HTC has their own 3D superphone behind the curtain, I'm thinking this is just sprints version of the optimus. In the case that they do I am jumping ship from Verizon because in my opinion that would be one badass phone.

@Ecoteric - Are you blind or can you just not read? They trademarked the name EVO VIEW 4g, which if you knew anything is rumored to be sprint's version of the HTC flyer. However they did NOT trademark the name EVO, or the name EVO 3D thus forth it is trademarked by sprint, and may or may not be an HTC device. I for one hope it is. I was merely curious as to whether or not it had been confirmed as an HTC device. The name EVO is very similar to the name DROID, that Verizon puts on all its flagship devices.

So I guess it's just a coincidence that all "DROID"s are made by Motorola, huh? So I guess I can go trademark the name "Evo Viewmaster 4G" and that won't be any kind of infringement, right? So I guess we could see VZ come out with a Samsung Droid X2 or a Nokia Droid X2, right? Yeah, And when Sprint trademarked Evo a year ago, HTC thought "well as long as we make it Evo View, then we're fine!", right?

You're a moron.

The trademark belongs to HTC for Evo, but Sprint and HTC enter into a contracted partnership of exclusivity. When that exclusivity runs out, then other carriers are free to pick up the phone. Ever heard of the Apple iPhone ? Oh wait, you mean "iPhone" is not trademarked by AT&T?!

Ok jackass let me put this in small words that your tiny brain can comprehend. Not all "DROIDS" are made by Motorola. Motorola. Does NOT own the name DROID, have you ever heard of the Droid incredible by chance?? And soon to come the Droid incredible 2? So you just helped to make my point that you are a dumbass. Clearly you believe yourself to be some kind of officionado within the android/trademark world when in reality you couldnt tell the difference between an android phone And your ass.

You know not only are you an idiot you just admitted that sprint trademarked the name EVO, correct me if I'm wrong you were arguing that HTC trademarked the name EVO? So now that you've lost the argument, you can stop posting.

Ever heard of sarcasm?! Yeah, that was me mocking you about Sprint trademarking the name Evo. Get a clue, man.

here is even more proof, straight from the horse's mouth, notice the 3 letter acronym proceeding the Evo 3D monicker: http://www.engadget.com/2011/03/21/evo-3d-specs-confirmed-1080p-2d-video...

If Sprint has trademarked the name Evo, then HTC is clearly committed copyright infringement!! Right, dumbass? If it was Sprint's brand name, it would read something like, "Sprint EVO 3D by HTC"

The DROID and the Droid Incredible are clearly different devices made by two different companies, both NOT VERIZON!

Lets get our stuff straight ok. First, Sprint has the name trademarked. The reason why HTC uses the name and it is not considered copy right infringement is because they are producing a product for sprint. Copy right, means that sprint reserves the rights to the name at any point in time they can lease the name to a manufacturer. Even though it says HTC EVO 3D, if it is an HTC phone, is because sprint is giving them the credit of making the product.

Second, the DROID and DROID incredible are indeed different devices. However the name: "DROID" is in fact a trademark of Verizon!!

Now in the scenario that HTC made a phone for Verizon called the EVO incredible, it would then be copyright infringement. But That would be moronic, and redundant of HTC.

Dude! HTC and Sprint are partners with a contract of exclusivity! This is the way every phone ever created has been dealt with. There is no leasing going on! you cannot "lease" a trademark/patent/copyright. You can only release your rights. That is why HTC registered the TWO VERSIONS of Evo View 4G with the USPTO, not Sprint. Clearly, one for the HTC Evo View (aka HTC Flyer) and one for the HTC Evo 3D. If Sprint had already had a year old trademark on the Evo name, then there would be no need for HTC to file for a second trademark registry, if they were truly just leasing the name from Sprint!

ATT didn't debut their phone at a tech conference or anywhere like that!! They just put out a press release. Do you know what the word "debut" means?!