Android iOS

Android and iOS were neck and neck for the last two months for the most ad impressions. New data from Millenial shows that Android has now surged ahead for the first time, showing the continued growth of the OS. 

As you can see from the chart above, Android now has 46% impressions compared to 32% for iOS. Ad revenue from application has also shifted as Android controls 55% in contrast to 39% for iOS. 

Millenial did say that Apple is still the number one manufacturer with the iPhone taking the top spot. This isn't surprising though because there are so many options available in the Android space filling a variety of needs; it's very unlikely that Motorola or HTC by themselves will beat Apple. 

Android is still growing at an enormous rate. Many pundits have questioned future growth with the iPhone going to Verizon, but the fact that the iPhone is on multiple carriers hasn't slowed international Android sales. [via GigaOM]