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Samsung steps up BBM marketing push in Africa

A few weeks ago Samsung confirmed that it'll be offering BlackBerry Messenger through its Samsung Apps portal, with particular focus being given to the African market. Now our pals over on CrackBerry have unearthed some of the manufacturer's advertising efforts for BBM on Galaxy devices, which also seem to be specific to that region.

CrackBerry forums users report that ads for BBM on Galaxy phones has appeared in football matches on South African TV. And it also seems Samsung Ghana has been promoting the upcoming BBM launch through YouTube and Facebook.

So far we've not seen any similar push in Europe or the U.S., but it's possible we might see more around the time BBM for Android launches. The messaging software is set to go multi-platform before the end of the summer, with both Android and iOS versions in the works.

More coverage: CrackBerry (opens in new tab)

Alex Dobie
Executive Editor

Alex was with Android Central for over a decade, producing written and video content for the site, and served as global Executive Editor from 2016 to 2022.

  • With the prevalence and wide reach Samsung have I wonder why they have not marketed and pushed their own IM app ChatOn. I have used it and it is actually decent - one can send more file types than WhatsApp. It will be interesting once BBM rolls out to see how it will be taken up because I firmly believe they are rather late to the party - people are leaving and the DJ is packing up his gear! Posted via Android Central App
  • ChatOn was actually good but it lagged when sending photos etc on my s3 and my gf's. Also there was an update that killed notifications and they didn't fix it for a couple of weeks, that was why me and my gf stopped using it.
  • WTF is wrong with BlackBerry and Samsung? This whole bbm shit is fucking annoying now. Stupid rim can complete a simple task! Nexus 4 via Android Central App
  • Use to have many friends and family with blackberrys & im android. When it was first heard about bbm for android I thought great. Its taken so long and now I hardly know anyone with a blackberry. The app will be redundant before release to me. Posted via Android Central App
  • Remember folks, you don't have to message just BlackBerry users. You can message anyone with BBM.
    Both my wife and I are looking forward to this, and we both have Samsungs. Ever since I have came to Android I have missed BBM. Texting and all the other IM platforms just don't cut it.
    Here is hoping BBM will be just as good on Android. Posted via Android Central App on my Note 2!
  • have you tried chaton? pretty decent im service. it's cross platform ios, bb, windows and even bada. but nobody seems to use it even on samsung's device.
  • I never used it but the latest update on my S4 deleted ChatOn, I don't know if it was my carrier's (Telcel/MX) doing or what happened, but it isn't available for me anymore.
  • Is it 2005 again? :/ Posted via Android Central App
  • i don't want buggy canadian software on my phone.
  • I do.
  • Sooooo... Don't? Wasn't that easy? Posted via Android Central App
  • Canada doesn't want it either. I know! Africa can have it, they love blackberries over there, trust me I know.
  • Resume rumors of Samsung buying out BlackBerry...
  • Nobody wants that lol Posted via Android Central App
  • No video :/
  • Africa has been RIM last haven for donkey years. BBM is extremely cost effective there and africans just love thier BBs Posted via Android Central App onboard a despicable Nexus 4
  • I am tired of waiting... I love BBM and have missed it since moving to Samsung. It's end of winter here which should mean end of summer in the USA. So when will this be launched. I really can't wait. The problem with WhatsApp is that you don't have a choice about who can contact you. The only option is to block a contact. With BBM you choose your contacts and have to accept an invite or choose to ignore it if necessary.