Samsung mocks iPhone wall-huggers with Galaxy S5 airport ad campaign

Samsung is throwing another jab at iPhone users by extending its wall-hugger ad campaign. This time, the campaign takes place at select airports across the U.S. where Samsung is placing its wall-hugger decals right around airport wall outlets. Highlighting the new Ultra Power Saving Mode of its latest Galaxy S5 flagship smartphone, the wall decals tell users, presumably of the iPhone and competing smartphone brands, that the Galaxy S5 has a battery battery life.

The decals, placed strategically around JFK, Chicago O'Hare and Chicago Midway currently, reads, "The Samsung Galaxy S 5 with Ultra Power Saving Mode. So you can be anywhere but here."

Samsung throws a jab at iPhone wall-huggers with latest airport ad campaign

Samsung says that it is considering expanding the campaign to additional airports.

Samsung throws a jab at iPhone wall-huggers with latest airport ad campaign

The irony, of course, is that Samsung back in the day sponsored the hell out of some charging stations. And it still is today, just taking a swipe at Apple in the process.

Chuong H Nguyen
  • It truly is a great feature. Posted via Android Central App
  • This is good marketing. It's directly by the outlets and says, Hey, if you had a different phone, say...a S5, you could be elsewhere, doing anything but this. I'm sure Rene will bash this one as well, claiming non sense like: Well, it shows iPhone users really like using their iPhones. Instead of the obvious thought that they aren't enjoying harping to be tied down to an outlet on the floor of a nasty airport.
  • Actually without showing people presumably with iPhones and just stating on those charging stands that if you had a Galaxy you wouldn't have to do this is brilliant. I charged my iPhone at Samsung stands in Mexico City and Dallas Terminal D.
  • Sadly though, most people are going to be sitting at that same outlet with Android phones along with others using iPhones, for the exact same reason. iPhones aren't the only ones crippled like this.
  • No matter how you spin it. Poke it. Prod it. Whip it. Beat it. Or make it bleed. It is one funny-as-shit commercial. Period.
  • The only option is to make a phone that's Harder. Better. Faster. Stronger. Posted from my Nexus 5, behind seven proxies
  • But who wants a 6 million dollar phone? Posted via Android Central App
  • Great response :) Posted via Android Central App from Samsung Note 3
  • Not a Samsung phone, if it does't get you through the day, you pop in a fresh battery and your back to 100%
  • I've never had to pop in a new battery the s5 usually ends up going all day with around 35% left at the end of the day. That's without using ultra battery saving mode. Posted via the Android Central App
  • Yeah I am with you, my note always makes it but I was responding to the guy that said Android phones would be right there with Apple guys Posted via Android Central App
  • All depends on your use case. I know a lot of Ingress players and they ALL carry around charging bricks. A spare battery doesn't do it for them (S5, Note 3, iPhone or otherwise), the brick is a necessity. If I'm not playing Ingress, my Moto X more than does the job, though I'm still in the habit of keeping the brick in my bag anyways (because why not?).
    That said, the S5 isn't a device I'd recommend to folks. One of my best friends has been through three of them because they keep doing crazy reboot stuff. Most recently it's rebooting any time she unlocks it. She's had to remove the lock on it for it to be useable. Most likely this is just bad luck on her part, but Samsung isnt winning any hearts or minds hereabouts. Posted via Android Central App
  • Yeah but come on, you cannot throw something like ingress in there and think it is gonna last all that long. I carry my spare battery with me as well for the same reason as you, because why not? I rarely need it but you never know Would the S5 be my first choice right now? No, even though the work model and the one my wife has as not shown any issues. Well the wife might have a signal issue, but getting specifics out of her other than "the calls keep dropping" is about impossible. I am gonna end up switching with her and seeing if it is a real or an imaginary issue. Actually I will give her my work tester to see if it is just hers or the area. Right now I am telling anyone looking for a "normal" phone to go with the G3 or wait a month and see what hits.
  • Flights aren't a 'normal' use case either, and that's what this whole campaign is built around. Posted via Android Central App
  • 643 Million people are going to fly this year, and that is only domestic flights, now expand that to the world... I would call that real world targeted advertising.
  • Man that's like my battery life with my nexus 5, and i do use it all day. Cant wait to get a new phone with better battery life. Posted via Android Central App
  • Samsung hate in 3..2..1. Posted via Android Central App
  • I don't hate samsung phones, just TW. I'll never use another samsung phone again because of it. I wish I could get the GPE s5 if they would work on verizon. I do admit the build is great, I've dropped my gs3 so many times any other phone would be broken or have a damaged screen, and I've dropped it so hard several times where the battery flies out. After a good fall just put the battery and cover on and it starts like the first time I got it. Sucks TW eats almost 1 GB of ram even without any other apps running and with other TW apps force stopped.
  • Lol You'd really look dumb if you were charging your S5 with that ad on the outlet
  • I was gonna say the same thing!! LOL! Posted via the Android Central App
  • Just lie and say it's am s4 ~My $0.02~
  • You could get the away with it to. All their phones look pretty much the same. Posted via HTC One on Sprint
  • From 6 feet away all phones look the same, it all boils down to personal preference, I have had a Galaxy since the S2 and now the Note 3, never had a battery go dead, never had a breakdown of any kind, my daughter has had an iPhone since the first on out and now a 4S, never had a problem with that either, I buy what I want and like not what someone else thinks I should buy, I have no brand loyalty.
  • Cool, but I'm willing to bet most of us on this site can tell exactly which device someone is using from much further than 6 feet away.
  • I was totally thinking that same thing hahahaha
  • I've been running stock 4.4.2 bloatwiz on my note 2 for a couple months to see if I can tolerate full bloatwiz if I get an S5, because they really are a solid device. Just not sure I want all the stuff Sammy puts on it. Posted via Android Central App
  • If you get the phone all I can say is root it and get rid of some Samsung apps and all your carrier bloatware and other apps you dont want and put a launcher on it that's what I did with my galaxy mega. Posted via Android Central App
  • Rooting it is easy with towel root. But I don't have a problem with the touch wiz launcher just the inconsistent interface. Posted via the Android Central App
  • You can root your device and uninstall/disable the built-in apps you don't want to have.
    There are plenty of apps that can do it. Here's mine:
    It allows you to either disable or uninstall apps in a batch operation.
  • Unlike what others are saying, you really don't have to root. Just install Nova Launcher, as you REALLY should do on whatever device you have :) You still get to keep the good parts of Touchwiz (like the blocking mode and multi-window support), while not having to deal with a lot of its more annoying aspects.
  • +1 Posted via Android Central App
  • Or get a MotoX, skip the bloatware and use the extra $300+ on a Nexus 7, some beer, strippers... Posted via Android Central App
  • I seem to remember the X launching at a competitive price point with the flagships at the time. No one wants to go backwards and buy an X now. Everyone wants newer and shiny.
  • LOL this so true tho Posted via Android Central App
  • I remember this like it was only yesterday.
  • That's what I thought Posted via Android Central App
  • I for one think its an awesome marketing campaign. Putting actual signs next to wall electrical outlets. I never would have thought of that.
  • I don't own a Samsung and think never will, but this ad it's great. And so true... Lol Posted via Android Central App
  • That is really awesome advertizing
  • Just what the world needed more advertising from Samsung.
  • Why would anyone advertise their products? Makes no sense. ..unless they wanted to sell products.
  • Tell me about it. Because Samsung is taking your money and putting it to advertise devices. The shame! Why can't they spend it on booze and blackjack like the norm? Posted via Android Central App
  • Lol Posted via Android Central App
  • I have a htc m8 now and stopped wanting a iPhone and my battery life is excellent. Posted via Android Central App from my HTC M8
  • Your battery life is excellent because you stopped wanting an iPhone?
  • No.. I stopped wanting a new iPhone and my battery life on my M8 is excellent, so I have no need to be a wall hugger...... That commercial and ad campaign to me is a needless ribbing against the iPhone. They should include most of their own phones as well since the majority of what they have put out in the last couple years aren't the greatest unless rooted and running a custom rom, but hey if you get your jollies off bashing the iPhone knock yourself out. Posted via Android Central App from my HTC M8
  • Tell me how you can pop a fresh battery in that M8
  • He's saying he doesn't need to. Most people don't want to have to purchase, charge and carry spare batteries. Posted via Android Central App
  • You speak the truth, but you will never get dude to believe it.
  • There is no such thing as a needless ribbing against the iPhone.
  • I am never in airports and I didn't know this was a real thing.
  • Kinda can't know it's there, if you never been there. That's like asking a blind person what color the sky is. Posted via Android Central App
  • Actually I'm surrounded by blind people. They all know what color the sky is.
  • I think he was talking about the "wall-huggers", not the advertisements.
  • Oh the irony in the fact that they just announced a phone with a tiny non removable battery. Posted via the Android Central App
  • Its removable... *sigh* Posted via Android Central App
  • My bad. Posted via the Android Central App
  • Idiot Posted via Android Central App
  • except when you realize we do not know how long that battery will last (I think it is small as well but gotta wait for the real world be passing judgement)
  • G Alpha has a removable battery Posted via Android Central App
  • I haven't had much chance to check todays stories out so thanks. It is still small though
  • Then maybe you should read before you comment. Posted via Android Central App
  • Maybe you should clean the sand outta there. It is a small battery by todays standards and I said we would have to wait...
  • This clown^^ Posted via Android Central App
  • This clown^^
  • It's a small battery and running the bloated touchwiz... It's not going to be a positive battery life experience. Posted via Android Central App
  • Cheap shots again. I officially classify samsung and T-Mobile in the same category.. Taking cheap shots at others. Posted via Android Central App
  • Truth hurts?
  • I work at an airport, I see wall huggers with every device out there, from iPhone and blackberries to the M8, GS5 and every variant of Note (not to mention tablets). When you're traveling, nothing short of a charging brick is going to be good enough.
    There's some truth for you fanboi. Posted via Android Central App
  • Showing off the features that one phone has over another is a cheap shot? And I am point out that it is the truth? T-Mo trying to be dynamic and out price their plans from the bigger companies and making a big deal of it is truth, and hell I do not even like T-Mo
  • I wouldn't call these ads cheap shots. I could call them simple BS, because that's what they are. Those wallhuggers are there with S5s just as much as with iPhone, because you're less likely to be there to resurrect a dying battery than you are to be there to top off before a flight. Posted via Android Central App
  • Also, as far as the initial cheap shot comment goes... If you're attacking the competition in advertisements, it says something about you as a company. It says you don't feel confident enough in your product to rely strictly on your own product/message. As amusing as the Mac v. PC commercials were, they showed a lot of insecurity on Apple's side. You don't see much, if any, Apple bashing at Google I/O, but you can't go to an Apple event without some official or another attacking Android, obliquely or directly. As clever as these ads are, they show a lack of confidence by Samsung in their product/position. Posted via Android Central App
  • The irony is that people who buy their Alpha will have the same issue.
  • OMG ITS REMOVABLE! !!!!!!!!!!!! Posted via Android Central App
  • Your caps lock key is stuck. Also, I don't care if it's removable or not. You shouldn't HAVE to swap your battery every day to make it through the day. There's no excuse for an 1800maH battery in that phone.
  • Oh god i fixed your stupid argument and you bring another one... its like dealing with mosquitoes... Posted via Android Central App
  • The only thing you "fixed" is your caps lock key, for which I'm very thankful. Good job, though.
  • Nah i really fixed your stupid argument, which only required 5 seconds of research. Rather you decides to post a bashing comment on samsung. Oh wait isn't it typical in this site... lol Posted via Android Central App
  • I'm currently using a Galaxy S5 as my daily driver, but you've got me: I'm just here to bash Samsung. You're a genius. Just because you can't accept what pretty much everyone else already knows (hint: Battery life will suffer on the Alpha) doesn't mean everyone is out to get your precious Samsung. Try not to Fanboy so hard and maybe you'll be able to see a different perspective.
  • +1 Posted via the OnePlus One
  • You're an idiot. People don't want to have to deal with a removable battery. It's a nice fallback option, but tiny crappy removable battery is not a plus, it's just less of a minus than tiny crappy non-removable battery. Posted via Android Central App
  • Lol Posted via Android Central App
  • Right but Samsung is not saying buy a alpha so you can be anywhere but here.. They are saying buy a S5 so you can be anywhere but here. This is marketing for the S5, not the alpha. Next-us
  • Oh, I know. But the timing is just hilarious after the Alpha announcement with that battery capacity.
  • This commercial has been out a while. I had already seen it. Posted via Android Central App
  • Rene Ritchie says it goes to show how many people use iphones... That was last month Posted via Android Central App
  • The ULTRA POWER SAVING MODE is the single greatest feature in a phone that Samsung has ever put out yet. Every phone makers should and must follow and have that superb feature put in their phones ASAP.
  • What does Ultra Power Saving Mode entail? Can you still surf the internet, receive texts,and all of that? Does it make your screen black and white?
  • From what I've read about it, you can call, text, and surf the web. I don't have an s5, so I can't say anything more with certainty. It would seem super counterproductive to allow certain apps like games to run, if the feature is turned on, then the user has battery life in mind, not necessarily performance. Posted via Android Central App
  • Ha! Especially like the part toward the end where the guy swaps out the battery in his S5 while the nearby iPhone user (who saw him do it) turns his phone around and looks at the back like, "Why don't I have that option?" Priceless! :D
  • This really is a kick between the legs to Apple. With perfect execution. Next-us
  • Apple returns the kick when the iPhone 6 drops.
  • That remains to be seen but I'm afraid so Posted via Nexus 7 2013 or Galaxy S5
  • I love the jab at Apple. It's hilarious! Honestly, though, I'd laugh just as hard if Apple managed to deliver something like this, mocking Samsung. And I sit here, looking sadly at my Nexus with its non-removable battery. :P
  • Apple never stoops to such levels rather letting their devices do the talking Posted via Android Central App on Google Nexus 7 2013
  • LOL. Orly? Remember the "I'm a Mac" ads poking fun at Microsoft for being old and out of touch?
  • I was thinking the samensame thing.
  • I doubt that.
  • How many people carry spare batteries?
  • I just bought the Anker batteries deal that was promoted on this site from Amazon. Two batteries and a wall charger for them on sale for $29 instead of $79 for my Note 3. Too cheap to pass up. The reviews on the were 4.5. They package in a awesome black box like a high end product as opposed to a shipping envelope with Chinese writing. Awesome buy. Thanks Android Central. Posted via Android Central App from Samsung Note 3
  • I had spare batteries for my Galaxy S2 and my OG Galaxy Note. I used them occasionally. Then I purchased a battery pack so I could just charge my phone without having to swap the battery. But with my Note 3, I never have to use my battery pack. I can go a full day of playing games, watching video, among other normal stuff and still get home with 45% easy. It helps that it has a giant battery, but given that it also has a huge 1080p screen (compared to the iPhone's tiny 1136x640 screen), I think it's a wash when compared to other phones.
  • Not many, or at least not everyday. Some people carry a spare battery if they know that they won't be able to charge for a while or they'll be using the phone for hours and will need to charge it.
  • I do, especially at the airport. I have a univesal charger i bought 3 years ago. I buy a few cheap ones on ebay and keep one at work, one in the car in case of emergencies and one at home. My GS5 gets great battery life, but I like the option of a removable battery.
  • Samsung has got themselves a serious obsession with Apple. Posted via the Android Central App
  • Samsung stalks Apple.
  • You are the two biggest players in the mobile world, of course you go after the other guy. Especially if it is a totally different phone (specs, feature, OS). Business 101
  • This ad was released late June 2014... Posted via Android Central App on Nexus 5 or LG G2
  • We are not solely talking about the video ad, but also the physical ads in the airport. Read. ಠ益ಠ
  • Been traveling for 3 days from Korea to STL and I've been at the charger very briefly to bring it from 20% back to 50% with nearly 10hrs of on screen time. And I haven't even engaged "ULTIMATE POWER SAVING MODE" que the Hams Zimmer music Posted via Android Central App
  • BWWWWAAAAAAANG.........BWWWWAAAAAAANG.........crescendo.........BOOOOOOM. Posted via Android Central App
  • Location location location Posted via Android Central App
  • Good!!! Im for just about ANYTHING that puts apple in a negative light.....even if some of samsungs adds have a tendancy to be on the sleazy side. But, anything to increase Androids global dominance over apple and all others is good by Posted via Android Central App
  • +1 Posted via Nexus 7 2013 or Galaxy S5
  • As someone who has never run out of battery life even with an iPhone, I must admit this round of marketing is good! My daughter has an S5 and is very impressed with the battery life. She is a former iPhone user
  • Now imagine your life with a Samsung S5? Lol Posted via Android Central App
  • Brilliant
  • I've been seeing these commercials for weeks. They are pretty funny Posted via my OnePlus One
  • Good marketing campaign Android and Blackberry fan on T-Mobile!
  • Here comes Rene with a whole article about this campaign, again lol Posted via AC app from my amazing Moto X
  • I love the way they extended the marketing campaign to where you can't miss it. Really enforces the concept.
  • Brilliant Marketing! Not bad Samsung.. Posted via Android Central App
  • I see them all the time at Disneyland! Pathetic fanboys! Posted via Android Central App
  • How long before a feature like this makes into custom ROMs? Posted via Android Central App
  • It's a good ad simply because you remember it! Funny, irritating, whatever feeling you get, you remember the ad. That is a win in advertising. Second, the irony is that all of those real life photos are Apple charger bricks plugged it. Seems there must be some truth to the claim.
  • Well my friend has the s5 and his battery life is really good. My oneplus one battery life is me. Still not that great, I got 4 hours screen on time, probably need to switch back to cm 11s instead of Pacman rom I am on now. Posted via Android Central App
  • Are those iPhones or Galaxy Alphas? Hard to tell because they both have tiny batteries. Posted via Android Central App
  • "the wall decals tell users, presumably of the iPhone and competing smartphone brands, that the Galaxy S5 has a battery battery life." I think you mean a BETTER battery life.
  • Maybe he meant buttery battery life? Ha ha ha.
  • Hey Samsung, seen the battery size of your Galaxy Alpha? I might can the battery ads. Posted via Android Central App
  • Old news, but funny. Posted via Android Central App
  • If only Samsung spent this much on actually having a modern design for their flagships.There is visually no difference in design between the S3 and S5 Posted via Android Central App using Asus Zenfone 5
  • True story... ... ( 0ppo F5) ...
  • The commercial is spot on!
  • Luv the ad and it's very funny in a mocking way (poor Apple. .. don't know which way is up anymore). Been using the ultimate power mode everyday and on a full charge, it supposedly to last for twelve days. I've tried leaving it on for 3 hours with the occasional calls and messaging and I consumed 1 to 2% of power only. By the time I get home from work at night, my s5 still has 70-80% charge left. Plug it in, go to the bathroom, do my business and the phone is fully charged again in no time. Truly a remarkable feat of ingenuity. Simple and yet it's so effective, just like magic. Take a bow Sammy, I'm impressed! !
  • GET EM SAMMY !!!! I just love the thought of the boys in Cupertino cringing as they watch this commercial saying, " how dare they mock our divinely inspired 4 inch creation" all honesty, this add was pretty damn's almost impossible not to chuckle at this one.....hehe hee is supreme !!! Apple simply must die!!! Lolol Posted via Android Central App
  • Exactly! Posted via the Android Central App
  • I love my Note 3 but if I watch movies
    ( in 1080p of course) it gobbles the battery. Posted from my Beastly Note 3 via Android Central App
  • Ah, the famous battery battery life... .
  • "Battery battery life" Posted via Android Central App
  • Yeah I was wondering when someone would bring that up.
  • Loving the battery life on the S5, it's the single biggest change compared to my old S3. My other halfs S3 LTE needs charging at least twice before I need to charge! Also, whilst the battery size in the Alpha looks a little weedy, I reckon it will still give well over a days life, taking into account the smaller 720p screen. Again, this is not a phone for AC fans, more for Joe public who would otherwise buy an iPhone
  • How does this happen? In ten years of smartphone use I have never ever had to crib a charge off a public socket.
    Is it poor technology or just poor planning?
    If you know you are going to be 'mobile' for a day or so then you just don't decide to watch HD rips of Game of Thrones or play games for 4 hours.
    Am I the only one not taking crazy pills?
  • People expect power outlets to be available, especially at airports. Some are recharging after one flight before getting on another. Most of these people aren't charging up from dead batteries, they're topping off before they get on their flight and watch their movies. Yes, this includes S5 users, no matter what Samsung and their fanbois say. Posted via Android Central App
  • It doesn't take much before having to recharge an iPhone. My friends usually have to bring their chargers over to my place (as I don't own any Lightning connector devices) My sister gets quite a lot of usage out of her S5 before needing a charge.
  • This is hilarious, made even better by the fact that you see iPhone owners in the pics doing exactly what Samsung says they are doing...hugging those walls with their iPhones plugged in. ROFL.
  • Just awesome! I use the galaxy s5 and i really have to say the battery is awesome! Its really true and this ad shows it! My sister has to charge her iphone when i still have left 50% at the evening! Posted via the Android Central App
  • Too far maybe? Also Samsung did not create the "wall hugger" statement Posted via Android Central App
  • Even with a Samsung, I've needed to get an extended battery. For people who are traveling and need to use their phone for work email, calls and as a hot-spot to tether a larger device there's no standard battery getting you thru half the day. It's just part of being a heavy user. BTW, for under $40 you can get a portable battery smaller than the phone itself to recharge most phones 3 times. Why not carry that around and just recharge without fighting over a spot at the charging station?
  • and the charging station really says "so you have the POWER to be anywhere but here" lmao. I've never had to charge my phone in the airport unless i was being delayed extended amounts of time
  • "the Galaxy S5 has a battery battery life." good to know guys :)